Teams / Pupils / Dual Study Program

For us, theory without hands-on experience is like knowing all football rules by heart but never having played a single match. For us, the more cross-functional context and experience the more profound the impact. That‘s why we would like to hear from original, holistic thinkers whose hearts beat sports, fashion and lifestyle and whose brains are eager to create the future of this growing industry by digging into it – from the inside and outside.

Our study programs in cooperation with different university partners combine profound theory and practical experience within an international environment. 

Our offers at a glance:

  • Bachelor of Arts BWL Digital Commerce
  • Bachelor of Arts BWL Digital Business Management
  • Bachelor of Arts RSW Accounting & Controlling
  • Bachelor of Arts RSW Taxes and Auditing
  • Bachelor of Arts BWL Real Estate
  • Bachelor of Arts BWL-DLM Sport Management
  • Bachelor of Arts International Business
  • Bachelor of Science Computer Science
  • Bachelor of Engineering Industrial Engineering Facility Management

      Events Listing

      With adidas, your career path has unlimited possibility. Our Future Talent Programs offer the chance to kickstart your career without borders. You can catch one of our student events to learn more about our programs, get to know our teams, and seek out the best program for you to launch your career with the best sports brand in the world.

      Come create with us:

      adidas Dual Study Program
      adidas Dual Study Program

      Latest open Positions in Dual Study Program:

      • Duales Studium Bachelor of Science Wirtschaftsinformatik (w/m/d) 2022

        Herzogenaurach, Germany | Digital

        March 07 2022 - 435928
      • Duales Studium Betriebswirtschaftliche Steuerlehre, Unternehmensrechnung & Finanzen (w/m/d) 2022

        Herzogenaurach, Germany | Accounting & Finance

        June 01 2021 - 335408
      • Duales Studium/Dual Study Program Bachelor of Arts International Business TH Nuremberg (w/m/d) 2022

        Herzogenaurach, Germany | Administrative

        June 01 2021 - 335405
      • Duales Studium Bachelor of Arts BWL International Business DHBW Mosbach (w/m/d) 2022

        Herzogenaurach, Germany | Administrative

        June 01 2021 - 335404

      Duale Hochschule Baden-Wuerttemberg

      • Bachelor of Arts in Management in Commerce

      • Bachelor of Arts in RSW Accounting & Controlling

      • Bachelor of Arts in Taxes and Auditing

      • Bachelor of Arts in Industry 4.0

      • Bachelor of Arts in Human Resources Management

      • Bachelor of Arts in Dialogue & Online Marketing

      • Bachelor of Science in Business Information Systems


      The Dual Study Programs at DHWB last three years and are mainly taught in German. They start in September with a month-long orientation period at the adidas headquarters in Herzogenaurach, Germany. At the beginning of October, the first three-month theoretical component of the course kicks off at DHBW. In January, we will welcome you back to Herzogenaurach for the first three-month practical rotation.

      From this point, your rotation will alternate between theory and practice at approximately three-month intervals. In accordance with your degree program, each practical rotation will take you to a different relevant department. This allows you to adapt what you learned in theory and put it into practice. We also offer you the opportunity to complete one rotation abroad in Europe.

      / Essentials

      The 4 Application Essentials


      We recruit one year in advance. All spots on the Dual Study Program are usually advertised from April/May to August each year on the adidas website. For exact timings stay tuned on our career site, as well as our social media channels. You may apply for up to two openings, but your application should always be individualized to the respective opening.


      We have gone totally digital when it comes to applications. Please send your applications via our career site. Unfortunately we cannot accept applications via email or post. Your application should always be done in the same language as the job posting is.

      Your application usually should consist of

      1. your CV
      2. your creative piece of application, which tells about you, your interest for adidas and for the Dual Study Program
      3. your last two school reports
      4. any internship or work experience references/confirmation (optional).

      However the actual list of required documents may vary, therefore please always check the actual job posting, on what is needed for your application. Your application should be unique and can be in any digital format that can be submitted via our online portal.


      Please address your application to „Dear adidas team“. As soon we have received your application documents, you will get an automatic acknowledgement of receipt. Please check your Spam folder, too. We start the selection process once the application deadline has passed. All candidates have the same chances no matter, if you have applied in April already or later.


      Our application process for the Dual Study Program consists of three stages:

      • Online application
      • Telephone/video interview
      • Recruitment day

      In the video or telephone interview, we would like to get to know you better and to learn more about you and your motivation for applying. Prepare yourself for the interview by doing some research in advance about adidas and the Dual Study Program.

      The interview usually is conducted partly in English (DHWB Stuttgart) or completely in English (TH Nuremberg). Whatever the outcome you will hear from us as soon as we have interviewed all candidates, usually within one to two weeks after the interview. After a successful interview, we will invite you to a recruitment day where you will get the opportunity to present yourself to a selected group of our employees and convince them that you are the right candidate.

      The recruitment day at our company headquarters in Herzogenaurach takes a full day, physical attendance is required. All travelling costs within Germany are reimbursed. There is no particular dress code for that day because we want you to feel comfortable. .

      12 facts about our Dual Study Programs

      Any questions left? Let us know by sending an E-mail to

      1. What qualifications do I need?

        For the Dual Study Programs, we require a good general or subject-specific university entrance diploma.

        As well as good academic achievements, you should be able to demonstrate involvement in extracurricular activities. Fluent German is necessary as well as strong English skills. Also, a consumer oriented focus, analytical and logical thinking are qualifications.

      2. How important is my grade average?

        Grades alone are not the decisive criterion when it comes to taking on apprentices. Moreover the overall profile is important to us. We would also like to learn what do you do outside school (e.g., work placements, part-time jobs, social engagement, membership in associations, etc.). So don‘t forget to let us know.

      3. Where does the Dual Study Program take place?

        The theoretical stages can only be completed in cooperation with with our selected partners. The practical stages take place at the company headquarters of adidas in Herzogenaurach, Germany. If you come from a long distance away, we will of course help you find accommodation.

      4. How many dual students are hired each year?

        The number of dual students varies each year based on the demand of the departments.

      5. How is the Dual Study Program at adidas paid?

        The pay for the Dual Study Program is above average. The salary increases incrementally for each year of the program.

      6. What are the standard working hours and how much holiday will I have?

        The working hours are 39 hours per week. Your holiday entitlement is 28 days per year. This has to be taken during the practical stages.

      7. Who is responsible for me during the Dual Study Program?

        Throughout the whole Dual Study Program, you are looked after by the Human Resources department. In addition, during the practical stage, a coach from each department will provide you with support and assistance.

      8. What are typical departments for the practical rotations?

        During the Dual Study Program you will rotate through various departments at our headquarter. Where exactly depends on your course. Please see the respective job posting for further details.
        According to the study plan, you become familiar with a different department in each practical stage.

      9. Is it possible to go abroad during the Dual Study Program at DHBW?

        Yes. It is possible to spend some time abroad during your studies at DHBW. During the program you can do a student internship at one of our adidas locations in Europe, as well as a semester abroad.

      10. Is it possible to go abroad during the Dual Study Program at Nuremberg Institute of Technology?

        Yes. The study programs at Nuremberg Institute of Technology also include a semester abroad during one theoretical stage at one of the over 90 partner universities worldwide. The practical stage also includes a 20-week internship at an adidas location in Europe.

      11. What are the chances of being permanently employed after the training period?

        The contract for the Dual Study Program is for a fixed term of three (DHBW) or three and a half years (Nuremberg Institute of Technology). However, it is our aim to take on all dual study students at the end, providing they have performed well during the Dual Study Program (both in their studies and in the company).

      12. What further training opportunities are there after graduating successfully?

        We are pleased when our dual students wish to gain further qualifications and are happy to remain in contact while there are studying further for a master’s degree. However we do not offer a dual master program.