The Company

What makes a winning team – the 3Cs

Our culture is shaped by our core belief ‘Through sport, we have the power to change live​s’.

CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.

COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

We live a global culture, welcoming talents with entrepreneurial minds from around the world. As true creators, we are aiming to be agile and fast and to always have a fresh new perspective on things.

»Our culture is shaped by our core belief »Through sport, we have the power to change live​s.«



At adidas diversity and inclusion means championing our people’s uniqueness and creating a feeling of belonging. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests and cultural backgrounds. Creating change means looking at challenges and opportunities in different ways. The more unique identities, backgrounds, and perspectives we can assemble at adidas, the more meaningful change we can create for our consumers and the industry.

We believe the success of our company must have a diverse workforce comprised of individuals with different ideas, strengths, interests and cultural backgrounds.

To attract and retain a diverse team, we place a premium on creating and living an inclusive, respectful company culture. At our company’s headquarters in Herzogenaurach, Germany, we have employees from more than 100 nations. As part of our global diversity approach, we proactively pursue a portfolio of internal and external activities. Throughout the company, we continue to support our Employee Resource Groups – specific networks that give employees from various walks of life a voice.

»We believe the success of our company must have a diverse workforce comprised of individuals with different ideas, strengths, interests and cultural backgrounds.«

¬ What we believe



We aim to harmonize the commercial interests of the company with the professional, private and family needs of our employees. Our work-life integration initiatives and programs include the provision of flexible working times and places, people development and leadership competences related to work-life integration, as well as specific family-oriented services. In addition to providing flexible working opportunities such as working remotely, sabbaticals and parent/child offices, we have two day-care facilities at our headquarters in Herzogenaurach.

Wages, benefits and incentives

We are committed to rewarding our employees with compensation, benefit and incentive programs that are competitive and aligned with our performance culture. Compensation throughout the company includes fixed and variable monetary compensation, non-monetary rewards as well as other intangible benefits.

The various variable compensation and benefits components we offer our employees include*:

  • Bonus program – based on short term incentives
  • Profit participation program – ‘Champions Bonus’ (Germany)
  • Long-Term Incentive (LTI) plan for senior management and Executive Board members
  • 401-K Retirement Plan (USA) and adidas Pension Plan
  • adidas Stock Purchase Plan

*Compensation and benefits vary by location. To find out what benefits apply to what location check out details here.


At adidas, we provide uniquely exciting career development for our employees. The approach called #MYBEST helps you develop a ‘growth mindset’: a philosophy that encourages ongoing learning and the ability to react positively to mistakes. It means that you’ll face challenges with positivity rather than fear, and successfully complete the toughest tasks. Gradually, you’ll realize you’re capable of anything.

The growth mindset ties in with adidas’ key ‘3Cs’ behaviors – Confidence, Collaboration and Creativity. These are at the core of the company’s business strategy and culture and enable us to create value, and drive results for our company and our consumers.

»We identify talented employees at all levels who have the potential to become future leaders or key players within adidas«

¬ What we do


We have established three groups of selected leaders and talents within the company:

  • Core Leadership Group (CLG)
  • Extended Leadership Group (ELG)
  • Global High Potential Group (GHIPO)


We offer a portfolio of leadership development programs for corporate office employees for all grades and levels:

  • Executive Development Experience: We are partnering with Harvard Business School in delivering a tailored learning experience for all of our senior manager population.
  • Manager Development Experience (MDE) and Director Development Experience (DDE): To develop current and future leaders, we introduced the MDE as a flexible approach to developing leadership skills and abilities of our lower management level employees. It is inspired by sport and drives the development of personal and team mastery. The program allows a customizable learning experience for our middle management level employees.


  • Apprenticeship and Dual Study Program: The adidas Apprenticeship Program offers young pupils who want to join our company directly out of school the opportunity to gain business experience in a two- to three-year rotation program. The Dual Study Program for young school graduates offers – in cooperation with various universities – theoretical and practical experience at adidas.
  • Global Trainee Program: The Functional, Digital and Design Trainee Program is an 18- to 24-month program providing graduates with an international background and excellent educational credentials the opportunity to start a functional career within adidas. It comprises assignments in various functional and cross-functional departments, of which at least one takes place abroad.

Internships: Our global internship program offers students three to six months of work experience within adidas.

Other development opportunities are offered through our internal Learning Campus, access to LinkedIn Learning courses and other learning programs. 


Located on a 346-acre site, the main adidas headquarters, the World of Sports, is often compared to a university campus. Besides offices, the campus is home to playing fields, the adidas Consumer Center, award-winning cafeterias, lakes and state-of-the-art buildings.

The World of Sports offers an extensive range of new workplace concepts, in which employees can find the ideal place to perform. ‘Halftime’ is a 14,000 m2 event center with an integrated employee restaurant that is designed with an open floor plan and rooms that are adaptable to different configurations, such as private meetings, discussions and workshops.

In 2019, a new building called Arena was inaugurated as the company’s new main office building with capacity for around 2,000 employees. Arena fully embraces our newly established workplace concept called ‘MyArena’. MyArena is an activity-based working concept, which means that employees no longer have assigned desks and instead choose from a variety of rooms and spaces, dependent on their needs.

Sport is part of our everyday. The campus provides a variety of sports and fitness options for adidas employees. The Adi Dassler Stadium with its 400-meter track and full-size football pitch is part of a full offering of sporting facilities. The surrounding forest trails are great for a run at lunchtime. Other facilities include: the adidas GYM, running tracks, tennis court, beach volleyball courts, basketball court, skatepark.

»Sport is part of our everyday. The campus provides a variety of sports and fitness options for adidas employees.«

¬ What drives us.