Brands / adidas

adidas is the brand that started it all. For seven decades we have been looking at what people wear on the courts, tracks, and playing fields — and have worked tirelessly to make it better. This is what excites us every day anew: making a difference by shaping the future of sport. Because for us, sport can change lives for the better.

How can we impact the future of sport?

Adi Dassler, a Herzogenaurach native, kicked-off a real revolution in sport in 1948 when the world was torn. He started with a vision and turned it into a business. Today millions of athletes and fashion lovers around the world are united. Our goal is to face and improve their needs by creating the best products they can have. 

With this passion we fill Adi Dassler‘s shoes, for sure. We are proud of his game-changing heritage. The inventive genius still flows through our company. But we also refined his footprints over the years, together as one huge global and diverse team identified by its individuality.



"The beautifully elegant engineered color tipped ribs, the 3-stripe tapes sewn onto the shoulders, everything about the shirt was considered and they were adorned by my heroes. I was hooked, it was like a drug."

¬ Inigo Turner https://www.gameplan-a.com/2015/08/balan…

Our collaborators worldwide are makers, growers, and retailers. But more important, they are all creators — that is the best investment in innovation we can imagine. We are driven by emotion, and functionality. We explore, execute and elaborate. And we make an impact by pioneering the previous, whatever the sport discipline is, whether it‘s the cutting-edge Performance division or the fashionable Style division. 

Speaking of future: We invite all athletes, creators and thinkers to be part of our movement. Sounds utopian? Yeah right. But we truly believe that all together we can build a better tomorrow. 



Latest News:

Portland, ORE., January 19 th – adidas Soccer today revealed the new official match ball for the 2018/19 UEFA Champions League Final, the Madrid Finale19. In a departure from previous years, the coloring of the ball has been inverted, with white stars and an innovative red graphic print that features the stadium that will host the final. The official match ball of the final is designed to highlight the iconic stars of the UEFA Champions League. The white star panels contrast with a vibrant...
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Portland, ORE., January 19 – adidas Soccer has today launched the Exhibit Pack; an updated series of colorways for the brand’s most legendary silhouettes. The collection includes striking new versions of the Predator19+, COPA 19+, NEMEZIZ 18+ 360 AGILITY and X18+ silos, designed to fit the preferences of players everywhere. PREDATOR 19+ The Predator 19+ features a PURECUT LACELESS system to deliver maximum surface control. A FORGED KNIT integrated midfoot structure creates medial and lateral...
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Today, adidas Tennis joined the fight against marine plastic pollution by releasing the first ever Parley tennis collection made from Parley Ocean Plastic™. The collection for the Australian Open will be debuted on court by leading players including ATP Finals winner Sascha Zverev and reigning Australian Open champion Caroline Wozniacki. With the tournament and city, Melbourne, known for its iconic coast meets city landscape, the collection aims to create change and inspire the industry,...
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adidas Soccer today announced the expansion of their Tango League Qualifying tournaments to five new cities across the United States in the first half of 2019, providing a wider platform for creators everywhere to be discovered. Open to girls and boys ages 16 to 25, the adidas Tango League gives athletes with the skill, but perhaps not the platform, the opportunity to showcase their raw talent, increase their social media following, compete with other players across the globe and for a lucky...
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