Brands / adidas

adidas is the brand that started it all. For seven decades we have been looking at what people wear on the courts, tracks, and playing fields — and have worked tirelessly to make it better. This is what excites us every day anew: making a difference by shaping the future of sport. Because for us, sport can change lives for the better.

How can we impact the future of sport?

Adi Dassler, a Herzogenaurach native, kicked-off a real revolution in sport in 1948 when the world was torn. He started with a vision and turned it into a business. Today millions of athletes and fashion lovers around the world are united. Our goal is to face and improve their needs by creating the best products they can have. 

With this passion we fill Adi Dassler‘s shoes, for sure. We are proud of his game-changing heritage. The inventive genius still flows through our company. But we also refined his footprints over the years, together as one huge global and diverse team identified by its individuality.



"The beautifully elegant engineered color tipped ribs, the 3-stripe tapes sewn onto the shoulders, everything about the shirt was considered and they were adorned by my heroes. I was hooked, it was like a drug."

¬ Inigo Turner https://www.gameplan-a.com/2015/08/balan…

Our collaborators worldwide are makers, growers, and retailers. But more important, they are all creators — that is the best investment in innovation we can imagine. We are driven by emotion, and functionality. We explore, execute and elaborate. And we make an impact by pioneering the previous, whatever the sport discipline is, whether it‘s the cutting-edge Performance division or the fashionable Style division. 

Speaking of future: We invite all athletes, creators and thinkers to be part of our movement. Sounds utopian? Yeah right. But we truly believe that all together we can build a better tomorrow. 



Latest News:

Today, adidas Running unveils the all-new adidas Ultraboost 19, the most responsive, energy-charged version of the iconic running silhouette to date. To create the new adidas Ultraboost 19, adidas designers and product developers worked with thousands of runners worldwide to totally reinvent the running shoe. Together, they simplified the original adidas Ultraboost from 17 pieces to just 4 performance-driven components, creating a lighter, reboosted silhouette with more responsiveness for a...
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TERREX FREE HIKER HIKING | MULTISPORT | LIFESTYLE Free from the pressure of the grind, nature remains our constant. It inspires us to disconnect. To find space that gives us the opportunity to refuel our creativity, to escape the noise and come back recharged. Introducing the new adidas TERREX Free Hiker; the pinnacle of performance footwear tech and comfort – your access point to freedom of mind. Switch off, lace up, and power on in the first hiking boot with BOOST™ technology for endless...
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TERREX FREE HIKER HIKING | MULTISPORT | LIFESTYLE Free from the pressure of the grind, nature remains our constant. It inspires us to disconnect. To find space that gives us the opportunity to refuel our creativity, to escape the noise and come back recharged. Introducing the new adidas TERREX Free Hiker; the pinnacle of performance footwear tech and comfort – your access point to freedom of mind. Switch off, lace up, and power on in the first hiking boot with BOOST™ technology for endless...
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Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. This season, adidas Consortium is diverging slightly from...
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