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adidas is the brand that started it all. For seven decades we have been looking at what people wear on the courts, tracks, and playing fields — and have worked tirelessly to make it better. This is what excites us every day anew: making a difference by shaping the future of sport. Because for us, sport can change lives for the better.

How can we impact the future of sport?

Adi Dassler, a Herzogenaurach native, kicked-off a real revolution in sport in 1948 when the world was torn. He started with a vision and turned it into a business. Today millions of athletes and fashion lovers around the world are united. Our goal is to face and improve their needs by creating the best products they can have. 

With this passion we fill Adi Dassler‘s shoes, for sure. We are proud of his game-changing heritage. The inventive genius still flows through our company. But we also refined his footprints over the years, together as one huge global and diverse team identified by its individuality.


"The beautifully elegant engineered color tipped ribs, the 3-stripe tapes sewn onto the shoulders, everything about the shirt was considered and they were adorned by my heroes. I was hooked, it was like a drug."

¬ Inigo Turner — https://www.gameplan-a.co…

Our collaborators worldwide are makers, growers, and retailers. But more important, they are all creators — that is the best investment in innovation we can imagine. We are driven by emotion, and functionality. We explore, execute and elaborate. And we make an impact by pioneering the previous, whatever the sport discipline is, whether it‘s the cutting-edge Performance division or the fashionable Style division. 

Speaking of future: We invite all athletes, creators and thinkers to be part of our movement. Sounds utopian? Yeah right. But we truly believe that all together we can build a better tomorrow. 



Creating the New

Latest News

You want to be up to date with the brand? You find always the latest News-Articles we've published on our News-Channels here.

- AM4TKY is the latest running shoe in the popular AM4 City Series assembled at SPEEDFACTORY USA - - adidas sports science data was used to develop AM4TKY as an adaptive and responsive running...
- AM4TKY is the latest running shoe in the popular AM4 City Series assembled at SPEEDFACTORY USA - - adidas sports science data was used to develop AM4TKY as an adaptive and responsive running...
CARLSBAD, Calif. – A reliable jacket – for golf or otherwise – is hard to find. Luckily, adidas has a new option. Today, adidas Golf announced the availability of the Go-To Adapt Jacket, the...
Global Product Release: September 18th adidas Originals presents the women’s-exclusive Arkyn model in 4 refreshing new colorways this month, applying an understated palette to the fiercely modern...
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