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Through sport, we have the power to change lives

Sport is central to every culture and society and is core to an individual’s health and happiness. We believe that through sport, we have the power to change lives. We work every day to inspire and enable people to harness the power of sport in their lives. Everything we do is rooted in sports.

We aim to create an environment that is inspiring and filled with creative energy. We focus on five beliefs and qualities that we want our employees to feel, see and experience with us as an employer. 




Through sport, we have the power to change lives.

At adidas, we live and breathe sport because sport has the power to change lives for the better. Every year we develop new ways to touch more lives and make a greater contribution through sport.