VP Design (m/f/d)

Herzogenaurach | Germany | Design

Purpose & Overall Relevance for the Organisation:

  • Know the consumer best
  • Develop and steer the holistic Design vision and strategy for the Creative Teams
  • Drive the business vertically

Key Responsibilities:

  • Develop and implement a long term creative direction/vision/strategy together with the BU and the Creative Director for the respective BU aligned with the overall Creative Direction that can position adidas as the market leader for the respective BU.
  • Develop and implement a creative strategy that will increase brand association and recognition through brand marketing assets, Teams, Athletes, go to market,  and retail.
  • Develop a long term innovation roadmap for the category together with AIT respectively Trend, BU, and the Advanced Team, and establish a plan for how to implement and transition products from advanced stages to inline.
  • Proactively Develop design concepts for new innovation and concepts, optimizing the ratio of authentic and inspirational design
  • Lead and steer the BU creative vision toward strategic objectives and the business targets supporting SBP
  • Work collaboratively with other Heads of Design, Design Directors and Creative Direction to actively sharpen the adidas brand positioning overall on a seasonal basis and in the respective BU
  • Establish a close working relationship with the respective different Category heads in the Business Units, key markets, and functions. 
  • Lead and steer design milestone meetings in cooperation with the design planning and marketing planning & processes team
  • Define adidas design standards for the design team which ensure the genetic code of the brand in every concept
  • Contribute to the development of the overall BU marketing plan in cooperation with Product Management, Brand Management and CtC
  • Develop and steer innovative and inspirational design concepts for the BU
  • Oversee all design concepts and coach team to defined standards and processes (incl. coordination with BU teams and global operations)
  • Lead and steer design process optimization, to ensure state of the art workflow
  • Act as a role model in compliance with the relevant laws and regulations as well as the adidas Fair Play Code of Conduct and other internal policies


  • Staff most suitable persons in direct report positions as well as team members on lower levels
  • Set personal objectives, guidelines and assess the team
  • Develop functional and social skills of the team on and off the job
  • Manage all reports as an integrated team by setting objectives, targets and guidelines to ensure smooth cooperation of all direct reports along all interfaces
  • Identify and prepare talents in the BU Design department for career progression within the adidas organization
  • Cost centre budget responsibility

Knowledge, Skills and Abilities:

  • Big picture and visionary thinking
  • Strategic acting
  • Leading through visions and values
  • Develop leaders and manage talents
  • Personal impact
  • Proven track record in Design

Requisite Education and Experience / Minimum Qualifications:

  • >10 years functional
  • > 8 years leadership experience
  • Degree in Design or related field
  • Fluent in English
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle VP Design (m/f/d)
Team Design
Brand adidas
Location Herzogenaurach
Country Germany
Number 189447
Position Type Full time
Date Jan-10, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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Welcome to the World of Sports

Join thousands of others from around the world who have come to adidas global headquarters in Herzogenaurach, Germany for the professional and personal opportunity of a lifetime. If you’re excited to have a game-changing career, we’re excited to welcome you to our world of sports.

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