Through sport, we have the power to change lives

"Sport is at the core of everything we do in the CIS in Moscow. Our employees take it as their personal mission to change people’s lives through sport, most importantly, serving by example. To serve as an example, our employees set ambitious goals in various sports, actively engage their customers, family and friends into sport events all around the region. Sport communities are an essential part of our corporate life. These are cross-country skiing, fitness classes, CrossFit, run clubs, Outdoor community, basketball and football teams, to name a few. We are pioneering the market with Be More Human races sending a powerful message to the fitness generation and helping 13,500 people to be the best version of who they want to be. We are leading the marathon movement transforming sports culture with more than 55,000 people utilizing the energy of running in Moscow, Kiev and Almaty. Preparation for the World Cup 2018 creates a football fever that is bringing together the adidas football community of millions of people – all with our employees being the greatest ambassadors by sharing passion for sports."