Senior Manager Digital Planning - LACE

Amsterdam | Netherlands | Digital


As the Senior Manager Digital Planning - LACE (Local Agile Content Engine) at adidas you are accountable for the trafficking, coordination and briefing of digital content across all of our key markets. Your task will be to facilitate the collaboration with the key markets to identify shared local marketing opportunities and operational efficiencies. Additionally, you will establish a strong digital footprint for every season, maintain key relationships, pursue opportunities, drive digital concepts and ensure delivery timelines including reporting and performance targets within your area of responsibility.

Key Responsibilities 

Scope:    Accountable for trafficking and coordination of digital content specific

Trafficking and Coordination

  • Collaborate with the LACE team members located in key market to embed agreed objectives and priorities into the digital seasonal plans.
  • Consolidate the internal and external consumer and commercial drivers that form the local digital marketing calendar, e.g. Product launches, Commercial moments, Brand Moments with your LACE counterparts in order to facilitate opportunities for the key markets to collaborate on local opportunities. 
  • Enable the sharing of local extensions of global digital plans with your LACE counterparts to identify common local gaps across digital touchpoints and facilitate content creation efficiencies through orchestrating the sharing of content developed by a lead market.


  • Consolidate and communicate trafficking reports to Global and Market functions, providing transparency on deliverables and timelines to enable the identification of marketing opportunities and operational efficiencies. 
  • Facilitate the communication with internal and external creator network to enable efficient delivery against the content guidelines through setting up and maintaining the processes, SLAs and workflow from the LACE teams into the Creator Network.


  • Create, implement and share planning and content best practices with global and market stakeholders.
  • Track and share all of the local opportunities and extensions of global campaigns to ensure a single view of all LACE initiatives and ensure this leads to operational and budget optimization.
  • Contribute to the optimization of digital content requirements, planning and creation based on results and insights.

Success Measurement

  • Track and monitor the operational efficiencies in local digital content creation and raise additional opportunities with key stakeholders.


  • Education & Professional Experience
  • Degree in business administration or comparable degree
  • 8+ years of professional experience in multi-national business environment (thereof 3+ year experience in a Digital and/or eCommerce environment)
  • Experience working with stakeholders and experts at various seniority levels
  • Experience/involvement in working in and understanding of the adidas Brand Marketing organization preferred


  • Good communication skills, comfortable presenting to stakeholders at various organizational levels both in person and remotely
  • Affinity with the Brand Marketing content delivery needs, solutions and processes
  • Ability to understand consumer behavior across the entire digital landscape is a big plus
  • Ability to handle ambiguity and untangle complex situations into actionable activities
  • High resilience and solution oriented attitude


  • Advanced knowledge of technical and creative aspects of digital and mobile
  • Comfortable working with enterprise-level platforms and technologies
  • Advanced understanding of digital IT products and capabilities
  • Fluent in English both verbally and written
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Manager Digital Planning - LACE
Team Digital
Brand adidas
City Amsterdam
Location Netherlands
Number 197031
Position Type Full time
Date Jun-04, 2019
Relocation yes

Sounds great for you? We would love to have you here.

Apply here

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Welcome to the Netherlands!

Get ready to build your career with one of the leading sporting goods companies in the world. When you join us in the Netherlands, you become a brand ambassador, living and breathing sport and a sporting lifestyle. The adidas culture in the Netherlands is best described as a high intensity group of problem solvers who aspire toward excellence and settle for nothing less. We are open, friendly, and hardworking and are known for our direct communications. Healthcare and education are a top priority in Dutch culture. Working here, you'll have an extensive choice of schools for your children and a wide range of affordable healthcare benefits. Additional adidas benefits include a pension plan, company sports, staff discount and much more.

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