Senior Manager, Category Planning

Tokyo | Japan | Marketing & Communications

Purpose & Overall Relevance for the Organization:

DRIVE category range plans in country/cluster within guidelines set by APAC BUs and Global.

Key Responsibilities:   

  • Validate local category range within the country RA based on the Asia-Pacific proposal.
  • Accountable for IBP submission for his/her category
  • Work with APAC BU to understand category seasonal strategy/priority/insight.
  • Keen understanding of the Country / Cluster market landscape and specific category consumer.
  • Handover category range plan to CTC Assortment Planning Team.
  • Perform Category forecasting, pricing corridor & segmentation compliance, etc. based on analysis of provided sell-thru.
  • (IF CATEGORY APPLICABLE) Be the bridge and main counterpart for official jersey creation and Japan Team Sports for APAC Tokyo counterpart and aJ stakeholders
  • Work within E2E calendar timelines & deliverables
    • Set cuntry/cluster prices in local currencies, ensuring pricing harmonization
    • Set vlume forecast and define product mix to achieve margin & Net Sales targets
    • Align sample set needs feedback t APAC BU
    • Lcal article management + SMUs briefs to APAC for non-AP accounts
  • Define customer segmentation; Ensure deviations approval on segmentation
  • Gathering collation of market landscape and competition intelligence (category level) - feedback to APAC CtC
  • Mandatory Range guidance and review per segmentation guidelines
  • Deliver category presentations at APAC sign-off in alignment with APAC BU and hand over to other Marketing functions (AP, BC) and Channels
  • Work with Brand Comms / Activation teams on seasonal category brand calendar
  • Lead CFT meetings
  • Participate in Commercial meetings with channels/accounts, and internal Pre-Buy, Final Buy meetings  
  • Deliver update on 2020 category strategic plan, support IBP/ SBP process, review performance and ensure consistent evolution of quality of output.
  • Responsible for in season trading marketing decisions such as discount, product launch date change…
  • Develop and manage team member and ensure OTIF deliveries (for those who has a subordinate).


  • Category NS, Net margin (country)
  • Sell-out (country)
  • Compliance to range segmentation
  • Compliance to price corridor
  • NPS
  • Market share

Key Relationships:

  • Local Brand Director
  • Country/Cluster CTC RA Team
  • Country/Cluster CTC Assortment Planning Team
  • APAC BU Teams
  • APAC CTC Team

Knowledge, Skills and Abilities:

At least 4 years of marketing management experience with a recognized top tier brand, with at least 3 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical / Analytical skills; Willing and able to travel on a regular basis

Industry: Preferably in retail/apparel/ FMCG/White goods

Exposure: Retail / FMCG / Fashion

Requisite Education and Experience / Minimum Qualifications:

Degree in Business/Marketing Management preferred.


Outlook: Intermediate

Word: Advanced

Excel: Advanced

PowerPoint: Advanced

Language Skills

English: Advanced

Local Language: Fluent ideally in one other APAC language.

Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Manager, Category Planning
Team Marketing & Communications
Brand adidas
City Tokyo
Location Japan
Number 201228
Position Type Full time
Date Sep-11, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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