Senior Director, CTC, Brand adidas

Seoul | Korea | Marketing & Communications


Drive category business success within guidelines set by APAC BUs


  • Key contact to APAC (Asia Pacific Market) Business Unit (BU) teams and local sales teams on range specific topics & concepts
  • Achieve company standard margin and Net Sales for country / cluster
  • Lead range & assortment plans by store clustering out of APAC range according to seasonal strategy and local needs, should be within local channel Range Assortment
  • Local “Lead”-Country expertise input into APAC with particular regards to business opportunities, CSI, trends, etc.
  • Set volume forecast and define product mix to achieve margin & Net Sales targets and forecast accuracy
  • Keen understanding of the market dynamics and key consumer segments for the Country / Cluster.
  • Lead and develop local quarterly GTM handover to meet local needs in cooperation with sales team
  • Support local sales teams to achieve successful sell in meeting
  • Local article management + SMUs briefs to APAC as needed/approved
  • Category expert for Country/Cluster and input into the APAC market BU (for business planning, input on ranging, forecasting, pricing, GTM for APAC Category Plan)
  • Set local pricing within APAC pricing corridor.
  • Pre-Sell, Pre order and SMS Sample order needs input to local MOPS.
  • Lead regular category performance review (Sell-through tracking).
  • Lead and develop the Country / Cluster CTC Team including Range Architecture and Channel Segmentation / Range Deployment.
  • Collaborate effectively cross functionally (Brand / MOPS) across marketing in country / cluster, APAC and other key functions like channel sales / planning
  • Recruit best in class people and provide people management guidance. Lead, develop and retain talents to foster a high-performance culture and to contribute to improving our eNPS


  • Category NS, STD margin (country/cluster)
  • Sell-in & Sell- thru (country/cluster)
  • Compliance APAC strategies, direction and guideline
  • Compliance to range & channel segmentation
  • Compliance to price corridor


  • Local BA team
  • Local MOPS team
  • Local Sales teams
  • Local Brand Director
  • Local Managing Director


  • Exposure to other marketing disciplines preferable, e.g. merchandising, Retail merchandizing, or sales / Key Account experience;
  • Must have the ability to influence and communicate with commercial leaders within an organization.
  • Result-oriented; Strong numerical / analytical skills;
  • Willing and able to travel on a regular basis.
  • Effective presentations to large audiences
  • APAC or global working experience is preferred
  • Advanced abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team
  • Fluent communication skills in both English and Korean  


  • Degree in Business/Marketing Management is preferred.
  • 5 years Team management
  • 5 years experiences in working in an MNC, ideally within a multi-cultural and multi country environment
  • Over 12 years of marketing management experience with a recognized top tier brand, with at least 5 years in product management 
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Director, CTC, Brand adidas
Team Marketing & Communications
Brand adidas
City Seoul
Location Korea
Number 200609
Position Type Full time
Date Sep-10, 2019
Relocation no

Sounds great for you? We would love to have you here.

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