Senior Concept + Trend Designer (Boston/ New York)

Boston | United States | Design


The Senior Concept + Trend Designer role is responsible for researching, identifying and crafting macro-trend direction and seasonal concept-design direction for product, developing an encompassing brand design strategy and presenting across apparel, footwear and accessory categories. This position works closely with the Creative Director, Director of Concept + Trend, and Creative Direction team in developing trend-relevant stories. The Senior Concept + Trend Designer will utilize trend resources, market data, trend-metric technologies, and market research to develop concepts for each season, as well as to collaborate and communicate with Product Creation teams on a regular basis.

This role will either be based in Boston, Reebok HQ OR New York at the adidas Brooklyn Farm. Please expect there will be travel in between these 2 locations.

Key Accountabilities

  • Understand, interpret and predict macro consumer attitudes, cultural shifts and mindsets relevant to our brand, our industry and our consumer
  • Identify, interpret and predict consumer-centric product trends, especially within performance footwear, activewear, sportswear, streetwear and materials
  • Use relevant and appropriate resources to accurately determine, anticipate and validate current and future trends, competition, retail landscape and cultural drivers
  • Support creative direction and design initiatives through the creation of concepts and trend research
  • Ensure that seasonal design direction is relevant to the market
  • Develop and utilize trend-research methods and resources to efficiently obtain current, reliable and credible information regarding markets, design, consumers, retailer strategy, fashion and fitness industry landscape
  • Communicate design, market and lifestyle trends using graphic presentations, installations and regular trend updates to the Reebok design community and cross-functional product-creation teams
  • Communicate trend and culture intelligence to the Creative Direction team, including movements in the fitness landscape, artists and key influencers, cultural exhibitions, and consumer-lifestyle market
  • Analyse, summarize, integrate and present qualitative trend research and quantitative trend metrics and data
  • Create trend reports and other collateral to substantiate seasonal trend direction
  • Define, translate and curate fashion and culture trends to the brand
  • Develop unorthodox problem-solving practices to conceive and communicate useful and usable concepts that inspire category and brand concepts

Knowledge Skills and Abilities

  • Present effectively and confidently to all levels of the organization
  • Communicate Concept + Trend updates, project status and/or business results to relevant teams, project members and business partners in a timely and appropriate manner
  • Knowledge of macro, cultural, industry and consumer trends and how they evolve
  • Work independently and perform a variety of tasks with different levels of complexity by developing effective plans and organizing work efficiently
  • Meet design calendar deadlines and deliverables
  • Participate conscientiously and with accountability within team and with cross-functional departments to facilitate effective team and brand outcomes
  • Think and act in a goal-oriented manner, and prioritize and complete tasks in order of importance


  • 7+ years of concept/trend, design and/or branding design experience
  • Advanced level Adobe Illustrator, Photoshop and InDesign experience
  • Strong negotiating and influencing skills
  • Strong presentation and storytelling skills
  • Bachelor’s degree in fine arts for concept, product or industrial design, and/or fashion marketing or trend forecasting
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

The Facts

Jobtitle Senior Concept + Trend Designer (Boston/ New York)
Team Design
Brand Reebok
Location Boston
Country United States
Number 181146
Position Type Full time
Date Aug-07, 2018
Relocation yes

Sounds great for you? We would love to have you here.

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Through sport, we have the power to change lives

Fitness is at the center of everything we do. Through our Be More Human messaging, we are telling the world that living an active, fit lifestyle promotes self-confidence and reduces stress. We only have one body and we believe in taking care of it. Here at Reebok, we truly live this belief. Our on-site gym offers up to 30 classes a day as well as a variety of fitness equipment where you are sure to find something to suit you, whatever your preferences, needs or goals. Also, what better way to test out the new Reebok product than to wear it yourself? Our office boasts a range of healthy food and drink choices, stand-up desks and ergonomic seating sessions to help you stay at your best.

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