Manager Trade Marketing GCC

Dubai | United Arab Emirates | Marketing & Communications

Key Responsibilities:

  • Managing the presentation of the Reebok brand across all the channels including the distributor
  • Driving sustainable and profitable business through adequate Trade Marketing planning and execution at the POS
  • Provide input to the development of the overall local go-to-market plan according to channel/account needs
  • Align with the local sales team (WHS Teams, WWTW accounts), distributor (Al Futtaim) and Franchise Partners (Apparel Group) in regard to account specific marketing plans and their execution
  • Develop and steer implementation of integrated marketing packages for account specific needs through brand marketing activities
  • Present account marketing plans to all key players internally and externally
  • Analyze and measure campaign effectiveness
  • Manage the development of additional account specific sell-in tools (Account Marketing Toolbox)
  • Monitor marketing investments and coordinates sales working budget for the sales channels and ensure healthy ROI ratio
  • Key contact person for Franchise activation to ensure alignment and best usage of resources
  • Coordinate Marketing’s tasks of space management initiatives (Store in Store, VM, trade activations)
  • Work with global and markets and distributor to gather information, adhere to approval process and report back on completion of campaigns
  • Be the communication window for Global RSM team and consolidate RSM and trade marketing information for EM markets and distributor
  • Manage relationships with external suppliers and agencies
  • Assist the Sr. Manager Brand Activation and Omni Channel GCC as required on additional projects and activities


  • ROI/Net Sales of supported accounts
  • Retail Productivity (NS/SQM)
  • Full Price Sell thru
  • Brand presence and execution (qualitative and quantitative) at POS
  • Maximize sell-through
  • Roll-out plans excellence
  • Meet agreed timelines

Key Relationships:

  • Global RSM, Brand Activation, Retail Development and CTC team
  • EM Marketing Team (Business Units, CTC, Brand activation) Local Sales (across all channels, primarily retail/franchisee)
  • Distributor, WHS and Franchise partners of GCC

Knowledge, Skills and Abilities:

  • Understanding of Retail business and KPI
  • Manager with advanced marketing and sales knowledge/experience across sport and fashion/lifestyle
  • Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels.
  • An ability to think outside the box and bring true innovation to the trade marketing environment
  • Experience in managing, briefing and assessing creative and production agencies
  • Budgeting and financial management skills

Requisite Education and Experience / Minimum Qualifications:

  • University degree in marketing, sales or retail marketing
  • +5 years of overall work experience in Retail or Trade Marketing, preferably in the Sport or fashion industry
  • Experience in Account Marketing Management is a plus
  • Excellent presentation skills
  • IT skills: Outlook and Word: Basic; PowerPoint & Excel: advanced
  • Fluent in English (written and verbal)
  • Arabic a plus
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

The Facts

Jobtitle Manager Trade Marketing GCC
Team Marketing & Communications
Brand Reebok
City Dubai
Location United Arab Emirates
Number 204077
Position Type Full time
Date Oct-09, 2019
Relocation no

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