Manager Journey Optimization

Amsterdam | Netherlands | Digital

Purpose & Overall Relevance for the Organization:

Working within the Consumer Experience team, you’ll be an expert in Optimization.  Optimizing the experience to drive meaningful impact in the consumer’s end-to-end browsing and shopping experience based on data and insight. 

The role is to know what makes our consumer base tick, understand their pain points, questions and objectives through journey & data analysis and layer in a commercial, brand-enhancing proposition to address those issues across the entire end-to-end journey.

Our goal is to evolve the consumer experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them - this role is key for delivering on this goal. 

Key Responsibilities

  • Manage implementation and execution of Optimization for the European market.
  • Manage profitable growth of the eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics across markets
  • Input into the global e2e optimization strategy - adapting output to meet the needs of our local consumer and business
  • Execute the local optimisation roadmap strategy for the market across the e2e journey with key partners across the organisation
  • Manage forward our copy communication, ensuring what’s communicated on-site and in post sales is locally relevant, legible and on-brand
  • Be responsible for ideating and excuting AB tests and personalization tests using data to identify the most valuable tests to be performed.
  • Act as key ambassador for testing across [Market] teams to drive a testing and optimization mindset.

Key Relationships:

  • Marketing Activation
  • Digital Analytics
  • Global Digital Brand Commerce Org (DBC)
  • Site Operations
  • Consumer Experience Team

Knowledge and skills

  • Excellent English verbal and written communication skills, with the ability to communicate effectively across organization functions.
  • Best practice focused, ensuring we stay relevant and ahead of consumer expectations
  • Creative and energetic team player who has a passion for Experience Optimization
  • Strong ability to develop influential and collaborative relationships with the key stakeholders and the team
  • Knowledge of optimization tools as well as heat-mapping and playback session solutions
  • Strong understanding of digital analytics tools, optimization and consumer branded commercial experiences
  • Knowledge of conversion optimization and trends

Requisite Education & Experience

  • Minimum 5+ years of relevant experience in eCommerce.
  • BA / BS in Analytics, Accounting, Economics, Finance, Business, Digital or related field (Master’s / Graduate qualification a plus).
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Manager Journey Optimization
Team Digital
Brand adidas
City Amsterdam
Location Netherlands
Number 197424
Position Type Full time
Date Jul-17, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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Welcome to the Netherlands!

Get ready to build your career with one of the leading sporting goods companies in the world. When you join us in the Netherlands, you become a brand ambassador, living and breathing sport and a sporting lifestyle. The adidas culture in the Netherlands is best described as a high intensity group of problem solvers who aspire toward excellence and settle for nothing less. We are open, friendly, and hardworking and are known for our direct communications. Healthcare and education are a top priority in Dutch culture. Working here, you'll have an extensive choice of schools for your children and a wide range of affordable healthcare benefits. Additional adidas benefits include a pension plan, company sports, staff discount and much more.

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