Manager, Global Media Activation

Boston | United States | Marketing & Communications


The Manager of Global Media Activation is the key connector between the Global Comms & Media team and the local markets. This role ensures consistency and effectiveness across the global in terms of how our global marketing strategy is executed. This person helps orchestrate and lead regular communication with our Reebok markets within which we cover topics including seasonal marketing deliverables, media partnerships, media thought leadership, and general tool/process governance. Additionally, this role is focused on managing the adoption and usage of Reebok’s cloud-based media management tool, Lumina, that houses all media plan information globally. Working with both market and agency contacts, you will ensure onboarding, adoption, and usage of this tool so that as a global team we have better visibility into our global media investment and activity. You are considered a paid media expert internally and will be a source of knowledge sharing for our global and local marketing orgs.  

Key Accountabilities:

  • Lead the understanding and adoption of seasonal communications strategy for our global markets; working in partnership with our Brand Advertising and Business Unit teams  
  • Lead the onboarding, training, and adoption of Lumina within our markets; lead the evolution of Lumina reporting and insights analysis
  • Manage and lead monthly market status calls
  • Identify and roll out new and/or improved processes for the global media function
  • Liaise with Reebok counterparts in key markets around the world; Help establish the global media team as a center of excellence for the markets as it pertains to media knowledge, tools, resources, and guidance
  • Play a leadership role in Reebok’s inclusion in global level joint business partnerships with select media vendors
  • Be the day to day driver of two of our global media vendor partnerships

Knowledge Skills and Abilities:

  • Paid media expert with particular expertise in digital media, and experience with Global brands
  • Proficient in critical media tools including 3rd party ad serving, syndicated research (MRI, Simmons), DSP technology, Prisma/MediaOcean
  • Strong written and verbal communications skills
  • Collaborative and comfortable leading cross-functional meetings and training sessions
  • Deliver high-quality work within tight deadlines; function exceptionally well under pressure
  • Have strong knowledge and passion for the media landscape in and out of our industry, and digital marketing and innovative technologies that are changing consumer behavior
  • Inspirational, compelling personality; entrepreneurial spirit
  • Tenacity for creating new types of consumer experiences and taking creative risks
  • Problem solver with a proactive attitude that is willing to learn and navigate a more complex, matrixed organization


  • 5-7 years’ experience in media, agency experience preferable
  • Experience working in an international company preferred
  • Fluent in English
  • Ability to travel internationally, 10%
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

The Facts

Jobtitle Manager, Global Media Activation
Team Marketing & Communications
Brand Reebok
City Boston
Location United States
Number 204971
Position Type Full time
Date Nov-08, 2019
Relocation yes

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