Manager Franchise Operations, RA East

Shanghai | China (Peoples Republic of) | Sales

Purpose & Overall Relevance for the Organization:

  • To ensure the Franchise Ops coverage program been well executed by regional Franchise Ops departments
  • To constantly help the customer to build up retail capability
  • To improve the ST performance for BLR and RE stores

Key Responsibilities:

  • Monitor RE stores ST performance data by district and customer
  • (X stores are HQ Retail Ops' responsibility, Y stores are regions' responsibility and Z stores are managed by the customer)
  • RE store management
    • Pay regular visits to RE stores within the managed district
    • Produce RE store performance data report for the HQ
    • Discuss with cross function in the performance review of RE stores
    • Execute the action plans formed by the HQ
  • Store visits
    • Pay regular visits to stores within the managed district
    • Pay (combined) visits to selected stores (important or problematic stores)
    • Give store performance assessment through F-aRMS checklist
    • Cross cover the pre-designed items for other Franchise Ops functions (eg. VM maintenance)
    • Conduct on site problem shooting through communicating with store manager and staff
    • Give coach to the store staff where applicable
    • Make "comprehensive store visit reports" after the store visit
  • Collect MSP reports and monitor the store performance based on the results
  • Off site problem shooting
    • Communicate with customer OP team to solve retail ops related problems identified during the store visit
    • Consolidate problems with other Franchise Ops functions through analysis of "comprehensive store visits" from all the store visiting departments
    • Communicate with and coordinate related departments to solve the problems for other Franchise Ops departments identified
    • Monitor the solving of all problems concerning customer stores ST
  • Coordinate retail training to customers
    • Communicate with HQ training team to address the customers training needs
    • Lead the Monthly ST Meeting (Regional Meeting)
    • Lead the review and discussion of HC & Key stores performance through ST data analysis
    • Coordinate the functional presentation of all the Franchise Ops departments
    • Lead the review of execution quality and effectiveness of action plan for the previous month
    • Lead the discussion and formation of the action plan for the next month
    • Coordinate the best practice sharing from RO team
    • Coordinate the participation and cooperation of sales team in the Franchise Ops coverage program
    • Participate in the HQ Monthly ST Meeting

System and Processes

  • Basic understanding of national business goals, growth strategies, account structure and retail/trade marketing related policies and processes


  • Other related job assigned by supervisor

Key Relationships:

  • TBD

Knowledge, Skills and Abilities:

  • Communicate with others
  • Manage relationships and diversity
  • Planning and organizing
  • Analysis and problem solving
  • Learning and self-development
  • Manage Business (Processes and Projects) if applicable
  • Manage and Develop People if applicable
  • Good understanding of retail know how and rich experience in retail operation
  • Excellent interpersonal/communication skills
  • Basic sales skills and customer service knowledge (consumer service oriented)
  • Data analysis skills, planning skills
  • Communication skills, relationship management and empathy
  • Strong drive to achieve company target
  • Self-motivating
  • High execution ability and self-management
  • Very high level of integrity
  • High influencing skill
  • People management skills
  • Negotiation skills
  • Results oriented
  • Practical, reactive
  • Requisite Education and Experience / Minimum Qualifications:


  • Bachelor's Degree in retail related discipline is required

 Professional background / Experience

  • A passion for and an understanding of SPORT, along with the desire to translate this passion into exploring the adidas sports market in China
  • Good communication skills
  • Team player & positive attitude
  • Open-minded
  • Good organizational skills
  • Good interpersonal skills
  • 2-3 years related experience with a high class consumer goods or retail brand
  • Good understanding of retail business
  • College degree or above
  • Basic English communication skills
  • Strong PC skills
  • Data collection and analysis skill


  • Performance
    • Comparable Store
    • Retail Inventory Stock tum
  • Performance Driver
    • Traffic
    • Conversion
    • # of transactions
    • UPT
    • ATV
    • Sales/sgm
  • Enabler
    • MSP
    • RMS
    • Training Hours/FTE
  • Key City: Key City SOB
  • Future City: Future City SOB


Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Manager Franchise Operations, RA East
Team Sales
Brand adidas
Location Shanghai
Country China (Peoples Republic of)
Number 198431
Position Type Full time
Date Jul-11, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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Through sport, we have the power to change lives

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of € 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over € 3.7 billion in 2017. adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well. Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.

Facts about Shanghai

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  • Working Hours
    8.30 - 6.30
  • On-Site Doctor
  • Retirement Plan
  • Company Sports
  • Company Events
  • Product Discount
  • On-Site Sports Facilities
  • Local Population
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