Manager, eCommerce

Ho Chi Minh City | Vietnam | Sales

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

Purpose/ Mission:

Build and drive the revenue growth of adidas eCommerce along with:

  • Living the vision set by Global eCom team: “to become the premium destination through an innovative shopping experience”
  • Implementing and adopting Omnichannel & Consumer centric approach in doing things
  • Bridging the relationship effectively the country direction & SEA eComm strategies

The role is that of a country specific eCom generalist working very closely with SEA eCom team.


  • Develop and build a platform for eCom vietnam ensuring aligned with global strategies and directions
  • Actively drive eCom targets (OTB, net sales, margins, online KPI like subscription) following SEA eCom strategies while leveraging on market intelligence
  • Coordinating with SEA eCom team and country commercial & marketing team by:
    • managing the buy within pre-defined OTB and aligning overall buy dynamics in consultation with SEA eComm, Country Retail Merchandising and Category Marketing
    • implementing range roll out & relevant marketing activation for product launches within agreed dates
    • ensuring eCom pricing, distribution & mark-downs are in compliance with market specific guidelines
    • coordinating acquisition of relevant product contents locally
    • supporting additional buy on injection packs, special launches, etc.
  • Providing strategic commercial inputs to SEA eCom team, country category & channel teams on product/concept/campaign performances on eShops
  • Being a contact point for the country to work out both internal eCom SEAPAC and external partners (if any) to ensure the right execution eCom and its related projects
  • Driving online & offline marketing initiatives at the country level to gain positive impact on eShop
  • Providing the support to localize the site contents/campaigns where needed
  • Piloting the eCom projects with the goal to optimize the result throughout SEA eCom sites (if any)    
  • Reporting and data anaytics on agreed KPIs within agreed timelines
  • Driving periodical update meetings with SEA eCom (weekly), brand coms & country teams (monthly)
  • Managing regular operational topics like replenishments, warehouse & customer service coordination, product returns, stock issues, etc.
  • Being eCom representative in country management team

Group Competencies:

  • Learning and self-development
  • Manage Business, Processes and Projects
  • Influence Others
  • Result Orientation
  • Big Picture and Visionary thinking

Functional competencies:

  • IT Aptitude
  • Analytical Skill
  • Business Acumen
  • Project Management Skill

Professional background/ Experience:


  1. At least 4 years of product management, marketing or retail experience with a recognized top tier brand
  2. Exposure eCommerce/ Digital business is highly preferred
  3. Exposure to merchandising & brand communication aspects is essential


  1. Strong Analysis & Problem Solving skills
  2. Strong Influencing and Networking skills
  3. Very strong communication skills
  4. Very good planning & organizing abilities
  5. Result driven personality
  6. Team player
  7. Online savvy
  8. “Never Stop Training” mindset

Industry: Preferably in apparel/ fashion/ footwear

Cultural: Ability to work in international environment while respecting local values

Exposure: Sports, fashion, online


  1. University degree in Business/ Marketing/ Economics/ Management and relevant qualification


  1. Outlook: Advanced
  2. Word: Advanced
  3. Excel: Advanced
  4. Powerpoint: Advanced

Language skills:

  1. English: Advanced

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Apply here

The Facts

Jobtitle Manager, eCommerce
Team Sales
Brand adidas
Location Ho Chi Minh City
Country Vietnam
Number 173990
Position Type Full time
Date Apr-12, 2018
Relocation no

Sounds great for you? We would love to have you here.

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