Purpose & Overall Relevance for the Organization:

Help build and execute WE Account Marketing and Activation Plans for European Key Account Foot Locker that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with the European Key Account Sales and Merchandise Teams.

Key Responsibilities:

• Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
• Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
• Deliver and execute the EKA activation strategy and roadmap
• In each fascia and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms.
• Secure the highest share of space, within key destination doors and locations
• Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
• Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out

• Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings ensuring smooth process.
• Understand product, customer and consumer needs from the European markets and all channels
• Represent the brand activation point of view both internally and externally
• Responsible and accountable for the execution and implementation process for toolkits needed from briefing customer requirements to deployment
• Responsible for concept development and production management for defined projects (photography / moving content etc.)
• Closely co-operate with Global Brand Comms teams and WE Brand Comms team to secure a best practice level of implementation of global strategy in Western Europe
• Conduct relevant reporting activities to measure the efficiency and commercial success
• Manage budgets and costs within agreed measures
• Understand the European consumer retail environment including distribution points, share of buy, competitor concepts and support tools
• Accountable and responsible for the visibility to all markets of EKA brand activation to relevant country and global teams through process management and communication process

Knowledge, Skills and Abilities:

• Affinity with Sports industry and great sense for Lifestyle trends
• Up-to-date with latest Marketing trends (Retail, Digital, Media, PR, Influencer Marketing)
• Creative agency briefing experience
• Familiar with Content Production
• Able to manage multiple projects / campaigns at the same time
• Able to work in a fast-paced, high intensity environment
• High professional maturity
• Highly collaborative with strong and respectful communication skills
• High influencing skills and ability to make fact-based decisions
• Analytical skills
• Structured, organized and process orientated
• Previous experience in Online Marketing, Trade Marketing or Brand Marketing
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
• Ability to work effectively within a team environment and under pressure
• Intermediate to advanced skills in MS Office
• Fluent in English
• Driving License B

Requisite Education and Experience / Minimum Qualifications:

• University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
• Trade Marketing, Brand Marketing or Account Marketing: minimal 1 years.