Jr. Manager Brand Activation - EKA Foot Locker

Amsterdam | Netherlands | Marketing & Communications

Purpose & Overall Relevance for the Organization:

Help build and execute WE Account Marketing and Activation Plans for European Key Account Foot Locker that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with the European Key Account Sales and Merchandise Teams.

Key Responsibilities:

  • Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
  • Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
  • Deliver and execute the EKA activation strategy and roadmap
  • In each fascia and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms.
  • Secure the highest share of space, within key destination doors and locations
  • Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
  • Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out
  • Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings ensuring smooth process.
  • Understand product, customer and consumer needs from the European markets and all channels
  • Represent the brand activation point of view both internally and externally
  • Responsible and accountable for the execution and implementation process for toolkits needed from briefing customer requirements to deployment
  • Responsible for concept development and production management for defined projects (photography / moving content etc.)
  • Closely co-operate with Global Brand Comms teams and WE Brand Comms team to secure a best practice level of implementation of global strategy in Western Europe
  • Conduct relevant reporting activities to measure the efficiency and commercial success
  • Manage budgets and costs within agreed measures
  • Understand the European consumer retail environment including distribution points, share of buy, competitor concepts and support tools
  • Accountable and responsible for the visibility to all markets of EKA brand activation to relevant country and global teams through process management and communication process

Knowledge, Skills and Abilities:

  • Affinity with Sports industry and great sense for Lifestyle trends
  • Up-to-date with latest Marketing trends (Retail, Digital, Media, PR, Influencer Marketing)
  • Creative agency briefing experience
  • Familiar with Content Production
  • Able to manage multiple projects / campaigns at the same time
  • Able to work in a fast-paced, high intensity environment
  • High professional maturity
  • Highly collaborative with strong and respectful communication skills
  • High influencing skills and ability to make fact-based decisions
  • Analytical skills
  • Structured, organized and process orientated
  • Previous experience in Online Marketing, Trade Marketing or Brand Marketing
  • Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
  • Ability to work effectively within a team environment and under pressure
  • Intermediate to advanced skills in MS Office
  • Fluent in English
  • Driving License B

Requisite Education and Experience / Minimum Qualifications:

  • University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
  • Trade Marketing, Brand Marketing or Account Marketing: minimal 1 years.
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Jr. Manager Brand Activation - EKA Foot Locker
Team Marketing & Communications
Brand adidas
City Amsterdam
Location Netherlands
Number 205059
Position Type Full time
Date Nov-05, 2019
Relocation no

Sounds great for you? We would love to have you here.

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Welcome to the Netherlands!

Get ready to build your career with one of the leading sporting goods companies in the world. When you join us in the Netherlands, you become a brand ambassador, living and breathing sport and a sporting lifestyle. The adidas culture in the Netherlands is best described as a high intensity group of problem solvers who aspire toward excellence and settle for nothing less. We are open, friendly, and hardworking and are known for our direct communications. Healthcare and education are a top priority in Dutch culture. Working here, you'll have an extensive choice of schools for your children and a wide range of affordable healthcare benefits. Additional adidas benefits include a pension plan, company sports, staff discount and much more.

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