Director Membership Capabilities

Shanghai | Greater China | Digital

General Purpose

  • As a Director Membership Capabilities at adidas Digital China Hub you are responsible for the quality and strategic impact of all initiatives to deliver membership program capabilities. Together with your product owners and agile teams, you work on continuously improving and evolving the membership product area, maximizing the value for the customer and the company.
  • Partnering with IT and local china teams to define a robust product landscape, managing capability expansion increments and leading the teams towards definition of new functionalities & best practices are a few examples of the activities that will be expected from this role. Additionally, you will be key expert on all membership solutions in the china market and using that knowledge to support and enable the local business team to drive incremental revenue out of delivering digital experiences.
  • We believe in the benefits of working with an agile mindset, in an agile product team setup that fosters confidence, creativity and collaboration. That way we continuously deliver value in increments and move fast. Our cross-functional product teams are organized in product areas which form a digital domain – in this case Consumer Engagement.

Key Responsibilities 

  • Scope:  Accountable for a wide range of products (>1m € budget)
  • Membership capabilities Strategy & Delivery
  • Be accountable for the success of the product area considering the value for the consumer and the company (ROI).
  • Define the mid to long-term vision and roadmap of the product area considering the value for the consumer and the company as well as its role and impact on the China digital ecosystem.
  • Be accountable for product delivery in line with the roadmap and committed delivery dates.
  • Identify and solve dependencies within and beyond your product area to ensure efficient delivery.
  • Stakeholder Management
  • Represent the business for the product area, fostering strong relationships with key global & local stakeholders to ensure that their views and requirements are captured in the product backlogs.
  • Act as the ambassador for your product area, showcasing the key functionalities, driving product adoption and assuring operational excellence together with IT peers.
  • Manage relationships outside the product area efficiently to ensure that the product teams can work autonomously.
  • Backlog Management
  • Drive the evolution of the product area backlogs in collaboration with the product owners.
  • Coach the product owners in your area to ensure that the product teams are delivering the right enhancements to drive consumer and business value.
  • Influence backlog priorities in the own product area.
  • Influence dependent product backlogs from other product areas.
  • Monitoring
  • Be accountable for monitoring, optimization and enhancement of the configuration, features and functionalities related to the product area.
  • Ensure that objective data sources and feedback are used for the optimization of the product area.

Required Responsibilities

  • People Management
  • Build the appropriate structure to be able to manage the respective organization effectively, identify and develop the future talents and create realistic succession scenarios for key positions.
  • Ensure appropriate leadership skills are present at every level by creating a motivational and supportive work environment in which employees are coached, trained and provided with career opportunities through development.
  • Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
  • Provide team members/direct reports with clear direction and targets that are aligned with business needs and local market’s objectives.

Key Relationships:

  • Local China business / IT teams
  • Global and Local Market teams
  • Global IT and Global Operations
  • Global Digital and Brand organizations
  • Global and Local Sales organizations 
  • Group functions
  • External vendors


  • Education & Experience
  • Ideally master degree in business administration or comparable degree
  • 10+ years of professional experience in multi-national business environment (thereof 5+ year experience in a Digital and/or eCommerce environment)
  • Experience in working with stakeholders and experts at various organizational levels
  • Experience in creating strong internal business cases to support investment and internal resource requests
  • Experience as a Product Owner in multiple product areas or domains
  • 2+ years of experience in leading a team
  • Soft-Skills
  • Distinctive strategic mindset and ability to prioritize and delegate high numbers of tasks with varying workload and importance
  • Ability to handle ambiguity and untangle complex situations into actionable activities
  • High resilience and solution oriented attitude
  • Very good leadership skills
  • Hard-Skills
  • In-depth membership or loyalty program domain knowledge
  • Expert knowledge of Agile working methods e.g. Scrum/Kanban
  • Comfortable working with enterprise-level platforms and technologies
  • In-depth understanding of digital IT products and capabilities
  • Fluent English and Chinese, both verbally and written
  • Familiarity with Alibaba Ecosystem and Tencent Ecosystem
  • Familiarity with upcoming Chinese Ecosystems and Platforms such as Tik Tok (Douyin)


Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Director Membership Capabilities
Team Digital
Brand adidas
City Shanghai
Location Greater China
Number 188876
Position Type Full time
Date Dec-26, 2018
Relocation no

Sounds great for you? We would love to have you here.

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Through sport, we have the power to change lives

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of € 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over € 3.7 billion in 2017. adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well. Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.

Facts about Shanghai

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  • Working Hours
    8.30 - 6.30
  • On-Site Doctor
  • Retirement Plan
  • Company Sports
  • Company Events
  • Product Discount
  • On-Site Sports Facilities
  • Local Population
    14,35 Millions
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