Senior Director Category Planning

Shanghai | Greater China | Marketing & Communications


DRIVE category range plans in country/cluster within guidelines set by APAC BUs and Global.


  • Validate  local category range within the country RA based on the Asia-Pacific proposal.
  • Work with BU to understand category seasonal strategy/priority/insight
  • Keen understanding of the Country / Cluster market landscape and specific category consumer.
  • Handover category range plan to CtC Assortment Planning Team.
  • Perform Category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.
  • Work within E2E calendar timelines & deliverables
  • Set country/cluster prices in local currencies, ensuring pricing harmonization

  • Set volume forecast and define product mix to achieve margin & Net Sales targets and forecast accuracy
  • Sample set needs feedback and sample ordering (pre-sell / SMS)
  • Ensure global systems are up-to-date with country/cluster information, i.e. RMA / DMT
  • Local article management + SMUs briefs to APAC as needed/approved
  • Define customer segmentation ; Ensure deviations approval on segmentation
  • Gathering collation of market landscape and competition intelligence (category level) - feedback to APAC CtC.
  • Article selection for AP into store format framework according to BU range segmentation (width only)
  • Mandatory Range guidance and review per segmentation guidelines
  • Deliver category AP presentations at Sales Training, KA Pre-lines, Trade Meeting
  • Work with Brand Comms / Activation teams on seasonal category brand calendar
  • Prepare & Execute Commercial meeting, Pre Buy, Final Buy, etc based on the aligned deliverables(TBD)  
  • Deliver update on 2020 category strategic plan,   Support IBP/ SBP process, review performance and ensure consistent evolution of quality of output.


  • Category NS, Net margin (country)
  • Sell-out (country)
  • Compliance to range segmentation
  • Compliance to price corridor
  • NPS
  • Market share


  • Local Brand Director
  • Country/Cluster  CTC RA Team
  • Country/Cluster CtC Assortment Planning Team
  • APAC BU Teams
  • APAC CtC Team


3 years or above exprience of Market Management. At least 3 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical / Analytical skills; Willing and able to travel on a regular basis

Degree in Business/Marketing Management preferred.


  • Outlook: Intermediate
  • Word: Advanced
  • Excel: Advanced
  • Powerpoint: Advanced

          Language Skills

  • English: Advanced
  • Local Language: Fluent ideally in one other APAC language


Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Director Category Planning
Team Marketing & Communications
Brand adidas
City Shanghai
Location Greater China
Number 171696
Position Type Full time
Date Feb-01, 2018
Relocation no

Sounds great for you? We would love to have you here.

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