Assistant Manager eCommerce Content Planning

Shanghai | Greater China | Digital

Purpose & Overall Relevance for the Organisation:

Accelerating eCommerce is a key pillar of our overall 2020 strategy for China for adidas. Our digital platforms and experiences play a vital role in connecting our consumers with our products and brands across many different touch points, as well performing the important role of selling directly to the consumer. 

The ideal candidate will work as the single contact for digital assets management and collaborate with global team and local team to ensure on-time delivery of product assets at a high quality.

Key Responsibilities:

Understand eCom’s seasonal requirements for image & video, copy production to ensure the content created aligns with the business needs

  • Submit range plan and buys for China market on time and maintain requests/orders information
  • Manage digital assets request timeline and delivery timeline
  • Accountable for image accuracy – coordinate with vendor/TP/WH to check and compare the physical product with the image received from GACT, correct image by re-shooting/re-touching, escalate the image issue to GACT and archive all incidents
  • Prioritize and filter market feedback and requirements for image production, style guide adjustment and more image resources offering from GACT
  • Lead and align special projects request with Relationship Manager
  • Communicate key decisions, crucial commercial campaigns and special projects from local market and engage with global team for production support
  • Coordinate sample order and shipment for photo shooting and track sample shipping and return
  • Manage local shooting and image production operational workflow
  • Introduce global style-guides to local vendors and share local market insights with global team
  • Track video production progress, availability with GACT
  • Work with China and global team on copy translation approval workflow and optimization initiatives
  • A daily/weekly/monthly clear, structured, detailed report/list is required for digital content including image & video, copy production, readiness tracking etc.

Publishing digital product assets on the appropriate eCom sties/pages

  • Ensure local shooting is in accordance with global Style Guides
  • Manage local copy review process and ensure all copy information is in accordance with China government regulations
  • Streamline digital assets production process in China market
  • Manage confidential images and supervise vendors to download (produce) and upload normal images on-time
  • Support and coordinate local market image test projects
  • Conduct A/B testing if needed
  • A daily/weekly/monthly clear, structured, detailed report/list is required for digital content publishing tracking etc.

Manage incidents around Digital product assets availability and quality

  • Work as the single contact for digital content status tracking
  • Sample check image exhibition on live site and detect site errors, align with cross functions and agencies to make a correction
  • Day-to-day image incident management: do physical check if required, identify & log incidents, support and fix incident submitted, track image incident solution status and communicate with global team for necessary support,
  • Review incidents update or update to digital assets and publish new content accordingly
  • Troubleshoot with agencies and studios where required
  • Responsible for GC monthly digital content readiness and KPI newsletter
  • A daily/weekly/monthly clear, structured, detailed report/list is required for content incident tracking etc. 

Knowledge, Skills, Experience and Abilities:

  • Bachelor's degree
  • Minimum 3 years of experience in digital assets management, eCommerce experience is a plus
  • Be passionate about digital and able to work under intense timeline
  • Be good at Office tools such as Excel
  • Sense of responsibility, independent way to work
  • Be positive, proactive and coachable
  • Good communication and interpersonal skills
  • Good written and speaking English skills
  • Strong team player TA5
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Assistant Manager eCommerce Content Planning
Team Digital
Brand adidas
City Shanghai
Location Greater China
Number 204520
Position Type Full time
Date Oct-29, 2019
Relocation no

Sounds great for you? We would love to have you here.

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Through sport, we have the power to change lives

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of € 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over € 3.7 billion in 2017. adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well. Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.

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