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The Dual Study Program


    Description

    Depending on the course the duration of the dual study program last between three and three and half years. The Dual Study Programs are mainly taught in German. They start in September with a month-long orientation period at the adidas headquarters in Herzogenaurach, Germany and after that you will switch between theoretical and practical phases. The exact duration of each interval is depending on the respective study course and the rotational plan is released by the respective university at the start of the degree.

    In accordance with your degree program, each practical rotation will take you to a different relevant department. This allows you to adapt what you learned in theory and put it into practice. We also offer you the opportunity to complete one rotation abroad in Europe.

    / Essentials

    The 4 Application Essentials

    Openings

    We recruit one year in advance. Dual study roles will be advertised in June 2026 for the study start in September 2027. Stay up to date on the career page and our social media channels to find out the exact timelines. You can apply for multiple positions, but your application should always be tailored to the respective role.

    Which exact positions we will advertise will also not be published until June. The study programs also change; for example, we did not have a Sports Management program for 2025, but we had for 2026. Therefore, we cannot provide any information in advance regarding which ones they will ultimately be. The application deadlines will again be between July and August. The selection days (Game Day) will take place from the end of August to mid-November. In person attendance is mandatory. There will probably not be a digital alternative.

    Documents

    We have gone totally digital when it comes to applications. Please send your applications via our career site. Unfortunately we cannot accept applications via email or post. Your application should always be done in the same language as the job posting is.

    Your application usually should consist of

    1. your CV
    2. your creative piece of application, which tells about you, your interest for adidas and for the Dual Study Program
    3. your last two school reports
    4. any internship or work experience references/confirmation (optional).

    The actual list of required documents may vary, therefore please always check the actual job posting. Your application should be unique and can be in any digital format that can be submitted via our online portal.

    Transmission

    Please address your application to “Dear adidas team”. As soon as we have received your application, you will get an automatic acknowledgement of receipt via email. Please check your junk mail folder, too. We start the selection process once the application deadline has passed. All candidates have the same chances regardless of when you apply during the posting period.

    Process

    Our application process for the Dual Study Program consists of three stages:

    • Online application with your creative presentation (for more information, please read the specific job description)
    • Video Interview
    • Recruitment day

    In the video interview, we would like to get to know you better and to learn more about you and your motivation for applying. Prepare yourself for the interview by doing some research in advance about adidas and the Dual Study Program.

    The interview will be conducted in both German and English. Whatever the outcome, you’ll hear from us as soon as we have interviewed every candidate, usually within one to two weeks after the interview. After a successful interview, we’ll invite you to a recruitment event where you’ll get the opportunity to present yourself to a selected group of employees and convince that you are the right candidate.

    The recruitment event at our company headquarters in Herzogenaurach takes halfday, and physical attendance is required. Travelling costs within Germany are reimbursed. For the event, there’s no particular dress code because we want you to feel comfortable. You may want to avoid competitor brands.

    12 facts about our Dual Study Programs

    Any questions left? Let us know by sending an E-mail to dualesstudium@adidas-group.com

    1. What qualifications do I need?

      For the Dual Study Programs, we require a good general or subject-specific university entrance diploma.

      As well as good academic achievements, you should be able to demonstrate involvement in extracurricular activities. Fluent German is necessary as well as strong English skills. Also, a consumer oriented focus, analytical and logical thinking are qualifications.

    2. How important is my grade average?

      Grades alone are not the decisive criterion when it comes to taking on apprentices. Moreover the overall profile is important to us. We would also like to learn what do you do outside school (e.g., work placements, part-time jobs, social engagement, membership in associations, etc.). So don‘t forget to let us know.

    3. Where does the Dual Study Program take place?

      The theoretical stages can only be completed in cooperation with with our selected partners. The practical stages take place at the company headquarters of adidas in Herzogenaurach, Germany. If you come from a long distance away, we will of course help you find accommodation.

    4. How many dual students are hired each year?

      The number of dual students varies each year based on the demand of the departments.

    5. How is the Dual Study Program at adidas paid?

      The pay for the Dual Study Program is above average. The salary increases incrementally for each year of the program.

    6. What are the standard working hours and how much holiday will I have?

      The working hours are 39 hours per week. Your holiday entitlement is 30 days per year. This has to be taken during the practical stages.

    7. Who is responsible for me during the Dual Study Program?

      Throughout the whole Dual Study Program, you are looked after by the Human Resources department. In addition, during the practical stage, a coach from each department will provide you with support and assistance.

    8. What are typical departments for the practical rotations?

      During the Dual Study Program you will rotate through various departments at our headquarter. Where exactly depends on your course. Please see the respective job posting for further details.
      According to the study plan, you become familiar with a different department in each practical stage.

    9. Is it possible to go abroad during the Dual Study Program at DHBW?

      Yes. It is possible to spend some time abroad during your studies at DHBW. During the program you can do a student internship at one of our adidas locations in Europe, as well as a semester abroad.

    10. Is it possible to go abroad during the Dual Study Program at Nuremberg Institute of Technology?

      Yes. The study programs at Nuremberg Institute of Technology also include a semester abroad during one theoretical stage at one of the over 90 partner universities worldwide. The practical stage also includes a 20-week internship at an adidas location in Europe.

    11. What are the chances of being permanently employed after the training period?

      The contract for the Dual Study Program is for a fixed term of three (DHBW) or three and a half years (Nuremberg Institute of Technology). However, it is our aim to take on all dual study students at the end, providing they have performed well during the Dual Study Program (both in their studies and in the company).

    12. What further training opportunities are there after graduating successfully?

      We are pleased when our dual students wish to gain further qualifications and are happy to remain in contact while there are studying further for a master’s degree. However we do not offer a dual master program.

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