As much as success nurtures a growing global company, we never settle for status quo. Instead, we want to advance every single day when we open our doors for more than our 55,000 employees worldwide. They are our creative capital to shape the future of sport. Because at adidas, we believe that through sport, we have the power to change lives.
How can we answer all athletes‘ needs?
Our brands - adidas and Reebok - support every kind of athlete to perform better. adidas is one global team, having players for all needs: for performance, for lifestyle and for fitness. This multibrand strategy enables us to tackle opportunities from several perspectives, as both a mass and a niche player. This sounds rather complex but in the end it’s simply about advancing sport by providing distinct, relevant and unique products.