VP Retail Operations

Shanghai | China (Peoples Republic of) | Retail (Back Office)

Purpose & Overall Relevance for the Organization:

Develop and manage the Retail Operations function as a key source of competitive advantage by building a first-rate Retail Operations team, enhancing Retail expertise, implementing best practice Retail operations at adidas Retail and ensuring a superior, consistent consumer experience.

Key Responsibilities:   

  • Support SVP Retail to formulate short, mid, and long-term Own Retail business strategies for adidas Own Retail in China;
  • Implement Own Retail business strategy in stores;
  • Set and forecast Own Retail targets and lead Retail Operations to deliver the targets;
  • Oversee all Retail end-to-end processes executed in the store to ensure the flawless execution and lead process improvement initiatives;
  • Lead Retail Operations team specializing in Concept Store, Factory Outlets, SWC/Flagship, over a portfolio of over 400 stores.
  • Develop retail workforce planning and continuously drive capability development to support business growth;
  • Foster a Connect-Engage-Inspire service culture in all Own Retail stores
  • Adapt and Drive New Retail technology applications and development of efficient and effective processes and tools across Retail Operations teams;
  • Recommend and manage overall Retail Operations related budget,
  • Set performance targets and development plans with direct reports;
  • Assist on other tasks or projects assigned by SVP Retail.
  • Oversee the Retail store Support  and Activation team.

Key Relationships:

  • APAC & GCA local management team
  • APAC and China PMO and BD teams
  • Global Retail Management and all other market Retail heads
  • Key landlord and developers

Knowledge, Skills and Abilities:

  • Proven leadership and managerial skills
  • High degree of commercial and business acumen knowledge
  • Negotiation, composure and representation abilities
  • Strong strategic as well as operational skills
  • High personal impact and high communication skills

Requisite Education and Experience / Minimum Qualifications:

  • Minimum 15 years’ experience with a leading Retail
  • Substantial experience with retail planning and management required
  • Strong experience of people and retail operation  management
  • Bachelor degree required and advanced degree in business or related fields preferred
  • Fluent English required; Mandarin skills a plus
  • Having managed a large portfolio of stores – nationwide.


  • Overall business performance
  • Retail productivity and other relevant retail KPIs
  • Customer satisfaction of retail support provided
  • Consumer satisfaction of retail experience
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle VP Retail Operations
Team Retail (Back Office)
Brand adidas
Location Shanghai
Country China (Peoples Republic of)
Number 187046
Position Type Full time
Date Dec-04, 2018
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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Through sport, we have the power to change lives

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of € 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over € 3.7 billion in 2017. adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well. Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.

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