UX Optimization Manager, eCommerce, Direct to Consumer

Tokyo | Japan | Digital

Purpose & Overall Relevance in the Organization

The goal of the eCommerce (eCom) team is to deliver one integrated consumer journey to create a premium and seamless experience so that we not only meet their expectations, but also exceed them while meeting our targets when a consumer leaves our touch point.

Position Summary

Working in the Consumer Experience team, the UX Optimization Manager will be right at the heart of it as you will drive our A/B testing program for adidas and Reebok experiences across all digital platforms and implement innovative tools to deliver a premium consumer experience. The UX Optimization Manager will have a passion to drive improvements across our digital platforms resulting in incremental revenue for our eCommerce business and the improved performance of our brand experiences. Reporting to the Senior Manager of Consumer Experience, the core responsibilities are to create a premium experience, manage the A/B testing programs, control external agency resources, and operate our 3rd party vendor programs. The UX Optimization Manager is able to demonstrate your experience in creating out-of-the-box designs and managing optimization programs and the positive results that you have brought to the business. The ideal candidate will have a good understanding of web analytics, project management, and consumer brand commercial experience. Our goal is to evolve the site and consumer experience so that we not only meet consumer’s expectations but also exceed them when consumers leave our touch point - this role is the key for delivering on this goal. 

Key Responsibilities:

  • Drive profitable growth of the Japan eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics
  • Map out and implement the optimization strategy for our consumer experience in partnership with the UX & Optimization assistant manager and our vendor
  • Input and manage the A/B testing pipeline, ensuring that our hypothesis library has a consistent flow of opportunities and that we’re making progressive steps forward with our front-end enhancements
  • Be on top of the market insights and data & industry trends and act as a key contributor in ideation of the improvement and enhancement to our site that support our business goals
  • Lead the ongoing optimization of our consumer experience across eCommerce both on- and off-site
  • Lead and support projects in optimization, utilizing consumer feedback and analytics data to help shape our requirements and execute against them
  • Develop site content templates and direct marketing communication concepts for acquisition in Direct to Consumer
  • Oversee the implementation for global templates, style guides, creative direction, or steering
  • Define site style guides and user friendly conversion driving functionality presented in an intuitive design
  • Budget, organize, and time manage vendor pool that can be scaled up and down based on seasonality, peak demand, and new generated projects
  • Develop eCom optimization based on CS feedback to increase revenue, decrease cost, and improve customer satisfaction and engagement such as new functionality, shipping and return policy and process, and payment method, etc
  • Lead the test planning process to identify tests to be performed, prioritizing these in alignment with business needs and IT releases
  • Act as the evangelist for testing across the eCommerce and Brand Digital experience teams to drive a testing and optimization mindset
  • Monitor results, demands, sales, profitability, customer service reports, and product KPIs to identify and implement improvements in conversion, revenue per visit, average transactions, and site engagement
  • Assist the Director of conversion on all forecasting processes such as Budget, Forecast,  Revised Forecast and Medium Term Plan
  • Develop and optimize device UX (SP/PC)

Knowledge, Skills and Abilities:

  • Entrepreneurial mindset – Results & Profit oriented
  • A good understanding of digital marketing, conversion, call to action techniques, and eCommerce and internet innovations including the latest online community trends and user experience best practices
  • Able to work cross-functionally within a large organization
  • Strong leadership and functional skills, steering global teams without direct reporting lines
  • Experiences in web analytics of reporting, KPIs, and how it relates to the consumer experience and improving the performance of our digital platforms
  • Strong project management skills with experience of running several projects simultaneously, with timelines, brief writing, budget management, and business requirement deliverables
  • Strong communication skills - you should be able to adapt your message to your audience, be it developers or executives; Convince others inside and outside the organization to accept modified standards or concepts with common desire to reach agreement, but with differing opinions about the procedure
  • Keep an avid focus on the best practices across the industry, ensuring that we stay relevant and ahead of consumer expectations

Requisite Education and Experience / Minimum Qualifications:

  • Bachelor degree in Merchandising, Accounting, Finance, Business, or related field
  • Minimum 4 years of working experience in Digital, Interactive, and/or Creative manager role
  • Highly proficient in Illustrator, Photoshop, and HTML with basic knowledge of flash development
  • Fluent English skills and Fluent Japanese preferred

Key Relationships:

  • DTC eCommerce Team
  • Category Managers
  • Brand Department
  • MOPS / CTC
  • Marketing Department
  • UIS
  • Local Digital Brand Team
  • Legal Department
  • FP&A Department
  • IT Department
  • Global DBC Team
  • Global Brand Marketing Stakeholders
  • External Agencies and Technology Partners
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle UX Optimization Manager, eCommerce, Direct to Consumer
Team Digital
Brand adidas
Location Tokyo
Country Japan
Number 186723
Position Type Full time
Date Dec-04, 2018
Relocation no

Sounds great for you? We would love to have you here.

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