SEM Specialist

Amsterdam | Netherlands | Digital

General Purpose

As an Assistant Traffic Generation Manager at adidas you support the team of a defined traffic generation practice within Consumer Engagement and constantly help drive its evolution. You support in the provision of best-in-class services around the traffic generation discipline. You contribute to the analysis that drives the reach of adidas and contributing to marketing spend optimization.

About Traffic Generation and Role

Traffic Generation provides the entry point for consumers into the (digital) world of adidas, with a global focus on driving quality traffic and net sales to adidas assets. Traffic Generation is a Global Team that sits within Consumer Engagement. Traffic Generation consists of 3 teams, each with a specific focus point and areas of specialism. This role sits in the Paid Traffic Generation team within the Paid Search and Shopping area, and will focus on ensuring our Paid Search and Shopping structure are driving optimal value, globally. Reporting to the Director of Paid Traffic Generation and working side by side with the Traffic Generation Manager of Paid Search and Shopping, the ideal candidate will have a working knowledge of the Paid Search and Shopping landscape, be eager, proactive, and able to work collaboratively with stakeholders across markets, other areas of adidas. 

Key Responsibilities 

Scope:   Contribution to specific deliverables or services

Traffic Strategy & Innovation

  • Monitor and analyze market trends and competitor activities that will allow to derive conclusions for the growth and optimization of adidas digital activities.

Traffic Analysis

  • Measure results of traffic generation activities. Utilize a reporting framework to evaluate dimensions such as awareness, engagement and purchasing behavior.
  • Support the optimization of traffic generating channels and the gathering of insights about adidas brand awareness and ecommerce performance.
  • Prepare and share your findings with counterparts in the form of channel forecasts, business cases and post mortems.

Collaboration & Consulting

  • Be able to explain the impact of traffic on business objectives.
  • Work with BUs and markets in the optimization of traffic by using data analysis.
  • Work cross-functionally with product domains, DBC and Brand teams to create synergies, address opportunities and drive revenue.
  1. Best Practices & Toolsets
  • Utilize best practice toolsets and frameworks that allow continuous optimization of organic and paid media traffic.

„If required“ Responsibilities

Key Relationships:

  • Global Brand Management
  • Brand Marketing
  • Digital Analytics
  • UX
  • Global Retail/DTC Partners
  • Regional eCom teams


Education & Professional Experience

  • University degree in the field of Business or equivalent
  • 2+ years of SEM experience, in-house or at a leading traffic agency.
  • Basic experience with digital marketing in a brand environment
  • Experience with SA360 and GA360
  • Experience in eCommerce environment.
  • Experience in leading a team is a plus


  • Good communication skills, comfortable presenting in person and remotely
  • Ability to efficiently work in a cross-functional organization, ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.
  • Creative and energetic team player who has a passion for traffic generation.


  • Solid experience with traffic analytics tools.
  • Solid experience with reporting tools.
  • Good project management skills, firsthand experience handling accounts.  
  • Fluent English, both verbally and written
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle SEM Specialist
Team Digital
Brand adidas
Location Amsterdam
Country Netherlands
Number 198302
Position Type Full time
Date Jun-28, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

Jobs you might be interested as well?

  • Senior Ecosystem Designer

    Amsterdam, Netherlands | Digital

    July 18 2019 - 198831
  • Digital Project Manager

    Amsterdam, Netherlands | Digital

    July 18 2019 - 199053
  • Manager Business Development

    Amsterdam, Netherlands | Digital

    July 17 2019 - 198061
  • Manager Journey Optimization

    Amsterdam, Netherlands | Digital

    July 17 2019 - 197424
  • Manager Product Launch and VM Partner Program

    Amsterdam, Netherlands | Digital

    July 17 2019 - 198573
  • Assistant Manager Product Launch and VM Partner Program

    Amsterdam, Netherlands | Digital

    July 17 2019 - 198574

Welcome to the Netherlands!

Get ready to build your career with one of the leading sporting goods companies in the world. When you join us in the Netherlands, you become a brand ambassador, living and breathing sport and a sporting lifestyle. The adidas culture in the Netherlands is best described as a high intensity group of problem solvers who aspire toward excellence and settle for nothing less. We are open, friendly, and hardworking and are known for our direct communications. Healthcare and education are a top priority in Dutch culture. Working here, you'll have an extensive choice of schools for your children and a wide range of affordable healthcare benefits. Additional adidas benefits include a pension plan, company sports, staff discount and much more.

Facts about Amsterdam

is looking mostly for

  • Digital
  • Marketing & Communications
  • Sales
  • Supply Chain Management
  • Administrative
  • Information Technology
  • Retail (Store)
  • Amsterdam Fact-Sheet

  • Healthcare Insurance
  • On-Site Daycare
  • Retirement Plan
  • Canteen
  • Company Sports
  • Company Events
  • Product Discount
  • On-Site Sports Facilities
  • Next airport to the location
  • Local Population

Brands in Amsterdam with open positions