SEO Specialist

Amsterdam | Netherlands | Digital

General Purpose<

As an Assistant Organic Traffic Generation Manager (SEO) at adidas you support the team of a defined traffic generation practice within Digital and constantly and help drive its evolution. You support in the provision of best-in-class services around your traffic generation discipline. You contribute to the analysis that drives the reach of adidas and contributing to marketing spent optimization.<


Key Responsibilities <

Scope:   Contribution to specific deliverables or services<


Traffic Strategy & Innovation< <

Monitor and analyse market trends and competitor activities that will allow to derive conclusions for the growth and optimization of adidas digital activities < <


Traffic Analysis< <

Measure results of traffic generation activities. Utilize a reporting framework to evaluate dimensions such as awareness, engagement and purchasing behaviour. Support the optimization of traffic generating channels and the gathering of insights about adidas brand awareness and ecommerce performance. Prepare and share your findings with counterparts in the form of channel forecasts, business cases and post mortems.< <


Collaboration & Consulting< <

Be able to explain the impact of traffic on business objectives.< Work with BUs and markets in the optimization of traffic by using data analysis.< Work cross-functionally with product domains, Digital and Brand teams to create synergies, address opportunities and drive revenue.< <


Best Practices & Toolsets< <

Utilize best practice toolsets and frameworks that allow continuous optimization of organic and paid media traffic.< <


“If required” Responsibilities< <

Support Global SEO initiatives to drive quality traffic to our .com.< Support trend analysis in SEO to help define strategy and inform the business. < Support driving constant improvement and optimization through experiments, keyword research and competitive analysis.< Collaborate with other teams to ensure SEO is embedded in product launches, campaigns and new website developments.< Utilize the SEO toolbox at its fullest. < Collaborate with markets to drive Organic Traffic opportunities. Support broadcasting results of SEO initiatives to all relevant stakeholders.

Key Relationships:

  • Market SEO teams<
  • .com UX<
  • Content Strategy<
  • Digital Activation<
  • Creative Services<
  • SEO vendors<
  • Traffic Analytics<
  • Global Brand Management<
  • Brand Marketing<
  • Digital Analytics<
  • UX<
  • Global Retail/DTC Partners<
  • Regional eCom teams< <



    Education & Professional Experience< <

  • University degree in the field of Business or equivalent
  • 2+ years of experience in SEO, in-house or at a leading traffic agency.
  • Basic experience with digital marketing in a brand environment
  • Experience in eCommerce environment < <


    Soft-Skills< <

  • Good communication & skills, comfortable presenting in person and remotely<
  • Ability to efficiently work in a cross-functional organization, ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.<
  • Creative and energetic team player who has a passion for traffic generation and SEO< <


    Hard-Skills< <

  • Solid experience with traffic analytics tools
  • Solid experience with reporting tools<
  • Good project management skills <
  • Fluent English, both verbally and written< <
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle SEO Specialist
Team Digital
Brand adidas
Location Amsterdam
Country Netherlands
Number 197054
Position Type Full time
Date Jun-04, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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Welcome to the Netherlands!

Get ready to build your career with one of the leading sporting goods companies in the world. When you join us in the Netherlands, you become a brand ambassador, living and breathing sport and a sporting lifestyle. The adidas culture in the Netherlands is best described as a high intensity group of problem solvers who aspire toward excellence and settle for nothing less. We are open, friendly, and hardworking and are known for our direct communications. Healthcare and education are a top priority in Dutch culture. Working here, you'll have an extensive choice of schools for your children and a wide range of affordable healthcare benefits. Additional adidas benefits include a pension plan, company sports, staff discount and much more.

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