Senior Specialist, Trade Marketing, Brand adidas

Seoul | Korea | Marketing & Communications

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Develop and ensure excellent implementation of Omni-channel marketing plans.

KEY RESPONSIBILITIES: 

  • Implement account marketing plan in alignment with APAC strategy.
  • Plan, develop and implement bespoke Wholesale account campaigns
  • Deliver sell-in & sell-out account marketing plans for respective accounts in close collaboration with the Sales and country/cluster BA Brand Comms teams/CTC teams
  • Develop the detailed channel marketing calendar for different store formats / accounts, getting sign-off from Country/cluster BA and ensure its local execution
  • Initiate and drive an exciting in-store consumer experience of Wholesale channels
  • Support Key Trade Zone attack plans in cooperation with Wholesale channels and BA Brand Comms teams
  • Ensure all retail space management solutions are partnered with the best point-of-sale with regular updates.
  • Provides VM team with comprehensive campaign execution manual and ISC plan before launching.
  • Operate channel MWB to ensure a right investment decision

KPI’s:

  • Sales, comp sales
  • Sell-in & sell-out
  • Market share in WHS
  • NPS        
  • Agency performance management (annual evaluations)
  • KEY RELATIONSHIPS:
  • APAC BA
  • Country/cluster Brand Comms
  • Country/cluster VM
  • Country/cluster CtC
  • Country/cluster wholesale channels 
  • Country/cluster store development 
  • External partners (agencies)    
  • Wholesale key accounts

KNOWLEDGE, SKILLS AND ABILITIES: 

  • Progressive experience in brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
  • Advanced user of MS Office suite of products
  • Preferred skills/program:  Photoshop / Illustrator / 3DMAX
  • Experience in both market and above market organization preferred 
  • Fluent in English
  • Fluent in Korean preferred 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

  • University degree in Marketing or equivalent professional experience, ideally in Art and/or Business
  • At least 3 years of VM and/or marketing experience (preferably in the sporting goods industry or FMCG industry
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Specialist, Trade Marketing, Brand adidas
Team Marketing & Communications
Brand adidas
Location Seoul
Country Korea
Number 198221
Position Type Full time
Date Jul-11, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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