Senior Specialist, Digital Trade Marketing (Digital Partner Commerce)

Melbourne | Australia | Digital

Please note applicants must have legal rights to work in Australia. No Relocation or Visa support is offered for this role.

_______________________________________________________________________

Note: The internal job title is Senior Specialist, Digital Planning (Digital Partner Commerce)

Responsibilities

  • Execute marketing and visibility related digital partner development initiatives in close collaboration with the partner account team, ensuring consumers see adidas products when browsing the account’s website, driving adidas visibility, brand value and ultimately online sell-out and online market share
  • Input into development of Digital growth initiatives to tailor approach to the partner account’s needs; initiatives will aim on driving impact and improving efficiency in the areas of on-site display ads, brand hubs, joint activation campaigns (online & social media) and others
  • Input feedback and new ideas on Digital initiatives and assessment of online marketing and activation trends, in collaboration with local and Global DPC teams
  • Translate adidas Marketing Plans into account specific Digital activation plan and comms initiatives (i.e. on- and off-site campaigns), brief customer account team on objectives and implement campaigns based on global toolkit
  • Allocate advertising budget effectively across products, campaigns and media tactics (display, paid search, social…) leveraging Partner Development tools for Paid Search and Brand Marketing
  • Create, distribute and implement Digital Marketing and activation content in close collaboration with internal adidas Marketing & Activation functions for all on-site as well as off-site communication (social media and newsletter marketing) in the ecosystem of the account
  • Continuously analyze sales, consumer behavior and online marketing campaigns with the account in order to optimize the marketing action plan/ calendar and to identify future opportunities
  • Monitor and review marketing spend effectiveness using Partner Development frameworks (ROI reports, A/B testing etc.) and quantify uplift/ commercial impact based on enhancements jointly with DPC Analytics

KPIs

  • PDP views
  • Return on Marketing Investment

Qualifications

  • University degree in the field of Business, Marketing or equivalent
  • 4+ years of professional experience (ideally Digital Marketing/ Media/ Comms)
  • Sportswear industry experience is a plus
  • Knowledge of local E-Commerce landscape
  • Strong organization and time management skills
  • Comfortable presenting complex topics to stakeholders at various organizational levels both in-person and remotely
  • Ability to convince and motivate people on different seniority levels and communicate change
  • Experience working in cross-functional environments with a diverse stakeholder set
  • Results-oriented mentality
  • Understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.) as well as marketing efficiency metrics (e.g. ROAS etc.)
  • Experience in E-Commerce and digital campaign execution
  • Experience in the application of various content management systems (e.g. Drupal, WordPress, Typo3 or Joomla) as well as basic image editing (e.g. CSS) is a plus

Key contacts

  • Market Digital Partner Commerce (DPC)
  • Market Sales Leadership
  • Market Brand teams (Marketing, Digital Planning, CtC)
  • Market Sales Finance

What’s on offer?

A competitive base salary, bonus scheme and adidas employee benefits are also on offer to the successful candidate

How do I apply?

  • Press the "Apply" button and follow the instructions
  • You will be required to fill out the online applications forms, and attach a copy of your resume and cover letter which addresses all above candidate requirements
  • Applications which do not attach a cover letter which addresses the job requirements specific to adidas will not be considered.
  • Applications will only be accepted through the steps above
  • Please note that due to the high volume of applications adidas receives, we will be unable to respond to all individual inquiries.

________________________________________________________________________________

About adidas

adidas Careers http://careers.adidas-group.com/

Linkedin http://bit.ly/futureofsport

Facebook http://www.facebook.com/futuretalents

YouTube http://www.youtube.com/user/adidasGroupCareers

________________________________________________________________________________

Please note applicants must have permanent legal rights to work in Australia. No Relocation or Visa support is offered for this role.

Please note part of adidas Pacific’s recruitment process will require external candidates to consent to a pre-employment criminal history check

Note to agencies: adidas Pacific does not accept any unsolicited calls or resumes from head hunters, executive recruiters, or other staffing or recruitment agencies. Please do not submit or forward any resumes, CVs or profiles to the adidas careers portal, nor to any adidas personnel. adidas will not pay any fees relating to unsolicited resumes.

Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Specialist, Digital Trade Marketing (Digital Partner Commerce)
Team Digital
Brand adidas
City Melbourne
Location Australia
Number 205634
Position Type Full time
Date Nov-22, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

Jobs you might be interested as well?

  • Full Time Stockroom Specialist, adidas Chadstone Originals Concept Store

    Melbourne, Australia | Retail (Store)

    December 04 2019 - 207268
  • Specialist, Digital Partner Commerce Operations (Digital Pure Player)

    Melbourne, Australia | Sales

    November 22 2019 - 205635
  • Business Analyst (Finance)

    Melbourne, Australia | Accounting & Finance

    November 21 2019 - 205267
  • Part Time 3IC / Advanced Retail Professional, adidas Highpoint Brand Concept Store

    Melbourne, Australia | Retail (Store)

    November 15 2019 - 205538
  • In-store Visual Merchandiser, adidas Chadstone Originals Concept Store

    Melbourne, Australia | Retail (Store)

    November 14 2019 - 205533
  • Specialist, CRM (contract)

    Melbourne, Australia | Marketing & Communications

    November 14 2019 - 200134

About adidas Pacific

While adidas is a large, global organisation, here in Pacific (Australia & New Zealand) our staff works collaboratively together on a first-name basis in conjuction with our team in South East Asia to form SEAPAC (South East Asia Pacific). We believe in our casual culture and in recognising employees who deliver beyond the requirements of their role while living our brand values. As of January 2015 we have approximately 500 employees across 37 locations (4 offices & 33 retail stores). Featuring an onsite gym, an employee store and kitchen facilities, adidas Pacific's head office in Australia is located 21 km south-east from Melbourne's central business district. This close proximity to Australia's sporting capital means that our employees can enjoy major annual international sporting events in tennis, Formula One, and horse racing. The city is also home to the eighth largest sporting stadium in the world, the Melbourne Cricket Ground. Our Market is unique in the sporting world as we cater to 4 football codes - AFL (Australian Football), Rugby League, Rugby Union and Soccer.

Facts about Melbourne

is looking mostly for

  • Retail (Store)
  • Sales
  • Marketing & Communications
  • Human Resources
  • Accounting & Finance
  • Digital
  • Melbourne Fact-Sheet

  • On-Site Sports Facilities

Brands in Melbourne with open positions