Senior Product Manager NEO FTW f. BU Core (m/f)

Herzogenaurach | Germany | Marketing & Communications

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.


Be the consumer and sport expert

Influence and execute the category direction

Work with all necessary functions to deliver the category business objectives

Create ranges within the category from both and image and commercial point of view

Lead and develop your team, if applicable

Key Accountabilities

  • Influence and implement strategic category direction, proactively set range direction
  • Identify new business opportunities to drive innovation and/or commerciality
  • Show full understanding and drive the product creation process whilst managing all tasks within the given time frames
  • Become a role model for other team members in regards to product creation process
  • Show leadership through living the brand values
  • Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence
  • Pro-actively analyse business, draw conclusions and act upon; drive profitability and efficiency
  • Strong knowledge of product information systems and the interlinking functions – clarity on respective timelines
  • High level of product expertise to create industry leading products
  • Be a competent partner for product and ranging discussions with markets and retailers
  • Prepare and present ranges and business related topics - with respective audience in mind - by using relevant structure and content
  • Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
  • Identify projects to optimize category performance; work independently and steer to conclusion
  • If applicable: Build experience in managing direct reports, developing their functional and social skills; ensure clear and structured on boarding process for new team members

Key Relationships

  • Steer a strong relationship and ensure constant dialogue/feedback with
  • business unit and across other BU´s
  • cross-functional team ( Design, Development, CtC, Sports Marketing, Materials, Costing, Planning)
  • markets and relevant third parties

Knowledge, Skills and Abilities

  • Lateral thinking and challenge status quo
  • Communication skill set, including effective negotiation and clear transportation of information
  • Step up to conflicts, work towards a diplomatic solution
  • Be open for change, support execution of change management
  • Cooperate effectively to maintain and develop trustful relationships
  • Basic leadership skills
  • Work independently as well as part of a team
  • Efficiently plan and prioritize daily work
  • In-depth knowledge of respective product category
  • Advanced analytical skills, be solution driven and result oriented
  • Ability to travel
  • Passion for sports


  1. College degree, preferably in marketing/business/textile/fashion
  2. Minimum of 5 years Product Marketing experience with APP, FTW or ACC background
  3. Experience in trade or sales is helpful
  4. Fluent in English
  5. PC skills (MS Office programs)

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Apply here

The Facts

Jobtitle Senior Product Manager NEO FTW f. BU Core (m/f)
Team Marketing & Communications
Brand adidas
Location Herzogenaurach
Country Germany
Number 178613
Position Type Full time
Date Jun-28, 2018
Relocation no

Sounds great for you? We would love to have you here.

Apply here
Learn more about Herzogenaurach

Welcome to the World of Sports

Join thousands of others from around the world who have come to adidas global headquarters in Herzogenaurach, Germany for the professional and personal opportunity of a lifetime. If you’re excited to have a game-changing career, we’re excited to welcome you to our world of sports.

Facts about Herzogenaurach

Herzogenaurach is looking mostly for

  • Information Technology
  • Accounting & Finance
  • Marketing & Communications
  • Legal / SEA
  • Design
  • Retail (Store)
  • Digital

Brands in Herzogenaurach


  • Working Hours

  • On-Site Doctor

  • Healthcare Insurance

  • On-Site Daycare

  • Retirement Plan

  • Canteen

  • Company Sports Gym, Swimming, Basketball, Table Tennis, Football / Soccer, Volleyball, CrossFit, Running Track, Tennis, Climbing

  • Company Events

  • Product Discount

  • On-Site Sports Facilities

  • Next airport to the location NUE - Nuremberg

  • Local Population

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