Senior Marketing Operations Specialist

Istanbul | Turkey | Marketing & Communications


Provide infrastructure, mindset and capabilities to implement global processes & templates. Build market specific processes & templates to allow Category,- Brand and Fitness- Marketing teams to focus on their core tasks in a consistent and efficient way. Implement and drive Turkey sell-in tools, develop a showroom concept including seasonal maintenance – providing sell-in tools and oversee sample management.

Key Responsibilities:

·         Ensure awareness and adherence of local marketing team towards milestones, input and handover dates across all Global creation tracks

·         Act as liaison between category team and all other marketing functions (e.g. Fitness Marketing, Communication, E-Com) to implement integrated GO TO                      MARKET strategies to drive operational alignment of all Reebok marketing functions

·         Responsible for liaising with Global counterparts to ensure consistency of information across all deliverables from GMM for Reebok category & communication

          teams, whilst ensuring market relevance.  Ensure to deliver on time in order to maximize sell-in and end to end synergies

·         Drive Marketing Operations service projects together with Global and key counterparts in order to ensure constant improvement and provide innovative & up to

          date sell-in tools

·         Define market specific processes, templates and calendars in regards to sampling and Go to Market support within Global framework

·         Support the execution of range building process from commercial input to sales handover reflecting Globally and Regionally defined range components

·         Assist marketing director in driving an integrated Go to Market process by collecting comprehensive Go to Market packages in close relationship with Brand

          Communication & Category Team

·         Lead and steer the ranging processes, SKU efficiency, go-in-margins, volume forecasts, range overlaps (with regional umbrella range) and marketing planning;

           prepare the needed operational overview files

·         Monitor and report product KPI (go-in margin, standard margin, contribution, stock turn, SKU, sell-thru); initiate business development

·         Co-ordinate key deliverables from all stakeholders in the range preparation process in a timely manner to adhere to key milestones for each product season

·         Support the category team as the key coordinator role for ranging related systems and processes, improving utilization of ranging systems and reporting by

          acting as business champion including various merchandising tools (including SAP/AFS)

·         Continuous improvement of end-to-end business planning through cross-functional alignment on range targeting, forecasting, reporting and analysis. 

·         Responsible for defining and implementing an area sample process, including coordination, orders (close cooperation with category team), allocation, delivery

           follow-up and follow up documents

·         Ensure sample budget savings where possible and work on seasonal sample targets for category team

·         Oversee showroom management and maintenance coordination pertaining to visuals, coordination of look & feel (with RSM/VM and category merchandising),

          and sell-in tools

·         Lead a team of temporary sample interns during sell-in periods to achieve high & efficient performance in showrooms

·         Responsible for fulfilling local sell-in tool related category merchandising driven requirements and ensure seasonal sell-in readiness

·         Sell-in Meeting Management & Maintenance in close relationship with Category Team

                  o   Line list, Result vs. Plan summary & Target evaluation

                  o   SKU efficiency

                  o   Responsible of being a key bridge contact between Category Team & SCM for ILS & RMA forecast preparation and communication

·         Prepare and deliver seasonal e-catalogue for the area (work closely with category team)

·         Lead and steer seasonal sell-thru communication flow between category team and sales/retail channels

·         Key Relationships with: Category team, Channels/Sales, Supply Chain, Global Marketing Operations

Requisite Education and Experience:

  1.   > 3 years of cross functional experience in merchandising/product, marketing, sales/retail )
  2.   Bachelors in related field required, MBA preferred
  3.   Excellent Project Management
  4.  Excellent presentation skills
  5.   Fluent in English and Turkish (writing and verbal)
  6.   Advanced skills for Word-Excel-PowerPoint
  7.   Strong interpersonal skills (e.g., relationship management, facilitation) and deep cross functional process knowledge
  8.   Cooperation & Communication
  9.  Analytic thinking, attention to detail
  10.   Problem solving strengthen personal capability and teamwork
  11.   Able to work and make decisions under pressure; responding positively and flexibly to short notice changes and obstacles
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Marketing Operations Specialist
Team Marketing & Communications
Brand adidas
Location Istanbul
Country Turkey
Number 187405
Position Type Full time
Date Dec-06, 2018
Relocation no

Sounds great for you? We would love to have you here.

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