Senior Manager Partnerships

Amsterdam | Netherlands | Digital

General Purpose:

As a Senior Manager Partnerships at adidas you are responsible for defining and implementing the overall partnership strategy for the Membership Program. Your task is to drive the roadmap for meaningful partner initiatives including defining standardization and continuous improvement of global processes in collaboration with markets and other business stakeholders. Defining best practices, success criteria and driving a culture of operational excellence are just a few of the key activities that will be expected from this role. The role will have to partner with external organizations, internal partnership stakeholders (i.e. Brand Strategy, B2B, Sportsmarketing) and markets to ensure a streamlined approach.

Key Responsibilities:

Partnership Definition, Implementation & Documentation

  • Act as a strategic lead establishing key global partnerships to strengthen the value proposition of the membership program including acquiring new partners and identifying existing partner opportunities
  • Drive the definition of processes with global and local departments. Ensure that these definitions will allow to leverage or build proper solutions with internal and external cooperation partners.
  • Be the main process counterpart for major stakeholders concerning market roll-outs or new functionalities in your area of responsibility.
  • Drive implementation of global partnership opportunities including briefing of Digital Creative Services, alignment with markets and reporting. Consult and support with local partnership opportunities.

Continuous Improvement

  • Monitor and analyze respective processes continuously. Identify improvement opportunities and define respective solutions to ensure that membership requirements are integrated in partner contracts.
  • Conduct process reviews involving all relevant stakeholders to collect appropriate feedback and define/enrich a backlog of improvements.
  • Define and pre-qualify change requests for new functionalities. Ensure there is sufficient detail for qualification and solution selection. Ensure process documentation reflects implemented changes.  

Day-to-day Operations

  • Provide appropriate support to markets and agile teams on day-to-day issue resolution and operations.

Best Practices

  • Define standard best practices and control methods.
  • Drive best practice communication and trainings throughout the whole organization.

 „If required“ Responsibilities:

People Management

  • Build the appropriate structure to be able to manage the respective organization effectively, identify and develop the future talents and create realistic succession scenarios for key positions.
  • Ensure appropriate leadership skills are present at every level by creating a motivational and supportive work environment in which employees are coached, trained and provided with career opportunities through development.
  • Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
  • Provide team members/direct reports with clear direction and targets that are aligned with business needs and DBC objectives.

Key Relationships:

  • Global Brand Strategy
  • Global / Local Sportsmarketing
  • Global / Local B2B & Partnership Activation
  • External organizations
  • Digital Creative Services
  • adidas Markets
  • Digital Analytics teams
  • Operations & Services Team
  • Global IT


Education & Experience

  • Degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
  • 6+ years of experience in a Digital and/or eCommerce environment
  • 4+ years of experience leading and managing partnerships
  • Experience with loyalty programs is a plus
  • Experience in managing highly complex processes, involving multiple teams in different geographies
  • 0-2 years of experience in leading a team


  • Ability to quickly adapt to changing business processes and business partners
  • Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Good people management skills are a plus


  • Comfortable working with enterprise-level platforms and technologies
  • Project management and project monitoring experience
  • Fluent English both verbally and written
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Manager Partnerships
Team Digital
Brand adidas
Location Amsterdam
Country Netherlands
Number 193469
Position Type Full time
Date Mar-26, 2019
Relocation yes

Sounds great for you? We would love to have you here.

Apply here

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Welcome to the Netherlands!

Get ready to build your career with one of the leading sporting goods companies in the world. When you join us in the Netherlands, you become a brand ambassador, living and breathing sport and a sporting lifestyle. The adidas culture in the Netherlands is best described as a high intensity group of problem solvers who aspire toward excellence and settle for nothing less. We are open, friendly, and hardworking and are known for our direct communications. Healthcare and education are a top priority in Dutch culture. Working here, you'll have an extensive choice of schools for your children and a wide range of affordable healthcare benefits. Additional adidas benefits include a pension plan, company sports, staff discount and much more.

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