Senior Manager, Marketing Insights & Analytics - Yeezy

Portland | United States | Strategy

Purpose & Overall Relevance for the Organization

  • To directly influence and inform the BU strategy and vision by the creation, development and delivery of analytics, tools, insights, and presentations. 
  • Develop and implementation of  tools for cross functional BU partners that focus on business planning and consumer/competitor analytical needs
  • Lead analytics on business, competition, consumers and marketplace to inform sell-through and go to market strategies
  • Effectively and efficiently provide data supported answers to business and consumer questions from stakeholders

Key Responsibilities                           

  • Build and manage the business intelligence process, deliverables and community portal to support informed decision making with brand, market, consumer, customer and competitor intelligence.
  • Consolidate all research on an internal portal with regular updates
  • Liaison with brand marketing agencies and research firms
  • Leverage and share insights across business units, global market research and org
  • Improve tracking and management of research requirements and efforts
  • Work closely with BU PMs and CtC on market specific sell-out focused channel and door allocation strategies that incorporates future consumer demand predictions and franchise health reporting
  • Budget management and research decisions
  • Help drive business decisions using business intelligence – embed the process, data and data driven decision making into the organization
  • Critically analyze competitor, consumer, customer, market share and business data to deliver information and key insights to the organization
  • Regular detailed deep dive analysis and reporting on franchise management health and recommendations on future volume/ rollout planning with CtC
  • Pre/During/ and Post launch analysis and feedback- focusing on consumer engagement, demand, and volume available in market
  • Develop, implement, and improve tools/applications to fulfil data, analytical, range planning, allocation, and financial needs.
  • Provide analysis on a global as well as market/ country detailed level
  • Prepare key intelligence presentations
  • Present findings to key BU, brand, and market stakeholders
  • Provide input into strategy, SBP process and key projects
  • Work collaboratively with adidas consumer research networks

Key Relationships

  • Senior Leadership Team within BU
  • CTC
  • Product Marketing
  • Brand Comms
  • DTC, Finance, Marketing, Sales, Global IT, Operations,
  • Sales Directors (and Sales Management Team)

Knowledge, Skills and Abilities

  • Strategic thinker with strong commercial and business acumen
  • Advanced understanding of industry and consumer landscape, competition, and the resell market.
  • Ability to understand key strategic and business concepts and translate into effective methods of communication
  • High personal impact and communication skills both verbal and written
  • Ability to navigate a matrix organization
  • Ability to organize data, analyze information and draw powerful insights 
  • Complex problem solving- with the ability to create their own technical solutions
  • Expert Mastery of MS PowerPoint and Excel.  Familiarity with Photoshop a plus
  • Fluent in written and spoken English is a must. Skills and abilities in other languages-plus.

Requisite Education and Experience / Minimum Qualifications

  1. Minimum 8 years of strategy, business development, consulting and/or finance experience preferably in the sporting goods industry
  2. Bachelor’s degree in Economics, Business Administration, Marketing, Statistics or Research
  3. Master’s of Business Administration preferred
  4. Master’s degree can be substituted for years of experience
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Manager, Marketing Insights & Analytics - Yeezy
Team Strategy
Brand adidas
Location Portland
Country United States
Number 197973
Position Type Full time
Date Jun-26, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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