SENIOR MANAGER IN-STORE EXPERIENCE (INCL. DIGITAL) - CE HUB APAC

Shanghai | China (Peoples Republic of) | Digital

Purpose & Overall Relevance for the Organisation:<

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Manage Consumer Experience In-Store Experiences and Digital Tools adaptations & iterations for APAC, in close collaboration with the Market and Country teams to ensure the brand adidas consumer experiences and digital experience tools in the region reflects the consumer and market distribution needs following a global guidance towards a consumer centric brand experience for all physical retail touchpoints across channels (Own Retail, Franchising and Wholesale).<

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This role is responsible for supporting the Market team with flawless execution of consumer experiences and digital tools (hyper localization), according to our Creative/Brand leadership & principles, resulting in world class consumer experience.<

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Key Responsibilities: <

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Manage external agencies for in-store experiences and digital tools specific for APAC, including required principles and guidelines.< Create compelling consumer-level digital experience tools, for our physical channels, to respond to APAC sales and brand requirements, ensuring alignment with the global brand strategy, still fulfilling market needs.< Manage the sell-in and implementation of global consumer experience & in-store digital initiatives within APAC.< Partner with the relevant market, global, marketing, DBC, sales & < Develop permanent and semi-permanent interactive tools for any adidas label, which responds to their target consumer profile.< < < Develop guidelines and tools for implementation and on-going operations.< Manage inter- & cross-department knowledge sharing, as well as sharing between APAC and global teams.< Manage insights gained from the APAC market back to the global team. Focus on local trends which could be relevant globally.< Manage the network with the digital stakeholders in APAC to ensured an aligned approach locally, but also to foster knowledge sharing and gain additional insights.< Monitor the retail industry (brick and mortar, wholesale and digital) for best practices to understand the trends and conceptualize new methods or processes whenever required. Manage monitoring methodology aligned with market, HUB and Global stakeholders.< Manage industry leading innovations in in-store experiences and digital tools, and ensure commerciality in line with Market expectations, Consumer Experience expectations and Brand aspirations.< Review opportunities to leverage adidas pan-media platforms (brick and mortar, out-of-home, digital).< Collaborate with all HUB teams and global brand design team in APAC and globally whenever required.< Manage own area objectives, strategies and priorities and ensure training to market place including a communication loop for implementation learning and further enhancements.< Manage own projects and tasks requiring in depth knowledge and judgment within in-store experiences and digital tools and ensure alignment between HUB team and Market team. This alignment should also be ensured globally whenever required.< Self-initiate assignments with emphasis on strategic, commercial and tactical focus Any additional projects or tasks defined by the line manager

Key Relationships:

  • Global Consumer Experience teams
  • Global Brand Design
  • Brand Marketing BU’s and Brand Communications teams
  • Brand Activation teams
  • Omni Chanel Marketing team
  • Merchandising team
  • Sales Strategy & Excellence
  • Market Store Development, VM & ISC, Merchandising, Marketing, Sales , HR, IT, Finance, DBC<
  • External Agencies< <

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    Knowledge, Skills and Abilities:<

     < <

  • Deep knowledge in retail marketing and/or digital & technical innovations, combing theoretical with practical experience<
  • Strong organisation skills and flexibility<
  • Specialist in technical skills<
  • Proven track record in project management<
  • English fluent: verbal, written & spoken. Another Asian language is an advantage, preferably Mandarin.<
  • IT: Microsoft Office, advanced; Digital software knowledge & Adobe Creative Suite is an advantage< <

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    Requisite Education and Experience / Minimum Qualifications: <

     < <

  • Business or Marketing Degree<
  • 6-8 years experience in Retail Marketing and/or Digital Marketing/IT<
  • 2+ years working with global markets, or 2+ years in a key adidas market<
  • 2+ years project or process management experience< <

     <

    TA7<

Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle SENIOR MANAGER IN-STORE EXPERIENCE (INCL. DIGITAL) - CE HUB APAC
Team Digital
Brand adidas
Location Shanghai
Country China (Peoples Republic of)
Number 190472
Position Type Full time
Date Mar-05, 2019
Relocation no

Sounds great for you? We would love to have you here.

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Through sport, we have the power to change lives

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of € 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over € 3.7 billion in 2017. adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well. Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.

Facts about Shanghai

is looking mostly for

  • Marketing & Communications
  • Digital
  • Sales
  • Retail (Back Office)
  • Supply Chain Management
  • Product Development
  • Information Technology
  • Shanghai Fact-Sheet

  • Working Hours
    8.30 - 6.30
  • On-Site Doctor
  • Retirement Plan
  • Company Sports
  • Company Events
  • Product Discount
  • On-Site Sports Facilities
  • Local Population
    14,35 Millions
  • Number of Employees at this location
    50k

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