Senior Manager Franchise Operations

Shanghai | China (Peoples Republic of) | Sales

Purpose & Overall Relevance for the Organization:

  • Lead regional retail ops team to become expert in retail operation
  • Aim to drive customer continuously improve retail management efficiency
  • To improve the ST performance for BLR and RE stores

Key Responsibilities:


  • Assist the regional Franchise Ops Director in the regional POS incentive scheme
  • Assist the regional Franchise Ops Director in the POS ST target formation


  • Help customer build right working process and tools.
  • Regular meeting with customer to review performance and find action plans
  • Monitor BLR & RE store ST performance data by customer
  • Pay regular visits to deployed BLR doors, to identify problems and suggest on action plans
  • Discuss with HQ Retail Ops in the performance review of BLR stores
  • Give store performance assessment through RMS checklist
  • Cross cover the pre-designed items for other Franchise Ops functions (eg. VM maintenance)
  • Conduct on site problem shooting through communicating with store manager and staff
  • Give coach to the store staff where applicable
  • Make "comprehensive store visit reports" after the store visit
  • Collect MSP reports and monitor the store performance based on the results
  • Off site problem shooting
  • Communicate with customer OP team to solve retail ops related problems identified during the store visit
  • Consolidate problems with other Franchise Ops functions through analysis of "comprehensive store visits" from all the store visiting departments
  • Communicate with and coordinate related departments to solve the problems for other Franchise Ops departments identified
  • Consolidate the training needs identified by the Franchise Ops departments
  • Lead Regional RO to participate in daily ST meeting with customer branch offices
  • Lead review of POS performance and retail campaign implementation
  • Lead the review of execution quality and effectiveness of action plan for the previous month
  • Lead the discussion and formation of the action plan for the next month
  • Lead retail toolkit sharing


  • Assist the Regional Franchise Ops manager in the management of regional customer incentives budget

Systems and Processes

  • Basic understanding on national business goals, growth strategies, account structure and retail related policies and processes

People Management

  • Manages the Regional Retail Ops to be the "District Manager" in the Franchise Ops coverage program in the region
  • Monitors the performance of Regional Retail Ops and provide coach where needed
  • Responsible for the performance cross functional monitoring of other Franchise Ops department


  • Coordinate the retail training to own team and customer


  • Other job-related work assigned from leader

Key Relationships:

  • Regional Franchise Operation Director, Regional VM, ISC, Planning and analysis

Knowledge, Skills and Abilities:

  • Communicate with others
  • Manage relationships and diversity
  • Planning and organizing
  • Analysis and problem solving
  • Learning and self-development
  • Manage Business (Processes and Projects) if applicable
  • Manage and Develop People if applicable
  • Good understanding of retail know how and rich experience in retail operation
  • Excellent interpersonal/communication skills
  • Basic sales skills and customer service knowledge (consumer service oriented)
  • Data analysis skills, planning skills
  • Communication skills, relationship management and empathy
  • Strong drive to achieve company target
  • Self-motivating
  • High execution ability and self-management
  • Very high level of integrity
  • High influencing skill
  • People management skills
  • Negotiation skills
  • Results oriented
  • Practical, reactive
  • Requisite Education and Experience / Minimum Qualifications:


  • Bachelor's Degree in retail related discipline is required

Professional background / Experience

  • Strong Creative Sense
  • Strong ability to transcend creative/mkt concept into retail visual arrangement/format.
  • Good communication skills
  • Team leader and player
  • Open-mindedness
  • Good organizational skills
  • Good interpersonal skills
  • 3-5 years retail operation management experience with a high class consumer goods or retail brand
  • Good understanding of retail business

IT skills

  • Outlook – basic
  • Word – advanced
  • Excel – advanced
  • PowerPoint – advanced
  • Business Objects – basic

Language skills

  • Fluent in English and Mandarin (written and spoken)
  • Mandarin Chinese as native language preferred


  • Performance
    • Comparable Store
    • Retail Inventory Stock tum
  • Performance Driver
    • Traffic
    • Conversion
    • # of transactions
    • UPT
    • ATV
    • Sales/sgm
  • Enabler
    • MSP
    • RMS
    • Training Hours/FTE
  • Key City: Key City SOB
  • Future City: Future City SOB


Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Manager Franchise Operations
Team Sales
Brand adidas
Location Shanghai
Country China (Peoples Republic of)
Number 194261
Position Type Full time
Date Apr-16, 2019
Relocation no

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Through sport, we have the power to change lives

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of € 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over € 3.7 billion in 2017. adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well. Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.

Facts about Shanghai

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  • Working Hours
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  • On-Site Doctor
  • Retirement Plan
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