Senior Manager - DPC Business Analytics (Hub)

Gurgaon | India | Sales

Purpose and relevance to organization

  • Build and lead the digital business performance analytics function within the EM Digital Partner Commerce organization
  • Be responsible for delivering cutting edge analytics services to all cluster stakeholders, enabling them to take quantitatively based decisions
  • Act as local “centre of expertise” within DPC for all analytics related topics and drive the implementation of analytics tools across the organization


  • Prepare data analysis for account and cluster DPC teams based on Global DPC Business Analytics framework for (exemplary analytics areas may include but are not limited to):
    • Digital sales performance analysis & insights reporting
    • Digital web performance  analysis & insights reporting
    • Digital account diagnostics
    • Marketing campaign analysis and optimization
    • Range analysis & quantitative assortment optimization
    • Paid and organic on-site search analysis & optimization
    • Translate analyses into engaging, actionable and easy to digest insights
    • Implement global initiative testing and tracking solutions
  • Consult across market DPC and account teams in driving consistent language, insight generation and utilization towards business optimization and development
  • Accountable for Market data sourcing and management
  • Market point of contact for all key external stakeholders (eCom digital analytics, Market finance, etc.)
  • Work with Global DPC business analytics to input local insights and business reality, improve reporting structures and distil best practices across markets
  • Input account specific insights to global DPC Business analytics
  • Input to and consult - market account Digital joint business plan


  • A broad and deep experience in different fields of digital measurement tools and measurement platforms for web analytics, mobile, paid media, social, sentiment, SEO, etc.
  • Experience in eCommerce environment
  • Experience with BI, Financial, Merchandising processes, tools and KPIs (preferably Adobe etc.)
  • Profound experience with data and visualization techniques.
  • Experience with B2B sales data
  • Relevant tertiary qualification

Key contacts

  • Global DPC Business Analytics team
  • Cluster Digital Activation and media teams
  • Cluster KA teams & CTC Teams
  • Cluster and EM DBC Analytics Lead
  • EM Sales Finance teams

Skills and Abilities:

  • A Growth and a Digital mindset
  • Strong interpersonal skills: Very good communications and negotiating abilities as well as high presentation, relationship management and facilitation skills
  • High degree of commercial and business acumen knowledge
  • Strong decision taking and determination and shows high initiative and pragmatism to the business.
  • Confident with web analytics and digital metrics
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Manager - DPC Business Analytics (Hub)
Team Sales
Brand adidas
City Gurgaon
Location India
Number 207048
Position Type Full time
Date Dec-03, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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