Senior Manager Digital Analytics (m/f/d))

Herzogenaurach | Germany | Digital

Purpose & Overall Relevance for the Organization:

At adidas Group, our love of sport drives who we are and what we do. But just as a ball is more than leather and thread, and a shoe more than padding and plastic, we are bigger than our products. We don’t just work to create faster shoes and lighter fabrics: We strive to help athletes everywhere perform their best. We believe that it’s hard work inventing the future of sport, and that’s why we love it; that when you push your limits, you make it possible for others to push theirs.

In the Digital Analytics team we live this mind-set every single day through a fact-based marketing set up to drive our digital strategy forward.

We are looking for a sport enthusiastic (Senior) Digital Analyst with a passion for measurements and insights techniques to maximize the ROI of Business Unit (BU, eg. Football, Running, Original, Training, …) marketing and advertising activities across digital channels.

Key Responsibilities:

  • Business transformation:
    • Interact continuously with BU to understand strategic objectives and ensure integration of insights into business process.
    • Inform and train BU with digital analytics.
    • Ambassador and evangelist of “data-driven” for BU.
    • Proactively explore trends and business opportunities with a data-driven attitude
    • Ensure analytics process adoption in the BU (translate objectives into digital KPIs, calculate SMART targets, measure, analyze, implement change, and all again!).
  • Insight generation:
    • Analyze data and reports to surface actionable insights e.g. campaign impact, user experience, publishing and advertising, etc..
    • Communicate continuously with all stakeholders of the BU s digital ecosystem (technology, business, partners, and agencies) to maximize impact of these insights. 
    • Continuously monitor actual impact of the proposed actions and changes through
      • Provision of integrated end-to-end reports
      • Timely/business relevant and impactful reports
  • Demand Management:
    • Gather, prioritize, and address demand from BU
    • Make demand and prioritize transparently to Digital Analytics team and to broader Digital Brand Commerce organization.
  • Project Management:
    • Ensure end-to-end process from translating objectives/briefs (seasons, campaigns, apps, etc.) into measureable KPIs and SMART targets, towards measuring, analyzing and debriefing.
    • Orchestrate delivery of integrated end-to-end reporting by coordinating area specific analytics deliverables.
    • Proactively coordinate with all stakeholders (BU, Digital Analytics team, IT, Digital Brand Commerce teams, external agencies, etc.).
  • Communication:
  • Use appropriate and effective communication methods to Senior Management and stakeholders throughout the analytics life cycle, in order to successfully embed analytics in brand operations of BU.
  • Transfer complex data and analytics into easy to digest recommendations for actions through storytelling using innovative presentation techniques.

Key Relationships:

  • Act as a central link between Digital Analytics and the client BU.
    • Develop and nurture relationships with client BU.
    • Gather clear requirements through a briefing process.
    • Manage and negotiate deliverables based on team priorities/bandwidth
    • Responsible for integrated team deliverables as agreed upon with client
    • Develop an impactful and transparent debriefing process with client
  • Develop and maintain relationships with relevant internal/external service and delivery partners.

Knowledge, Skills and Abilities:

  • Outstanding understanding and experience of digital marketing in a brand environment
  • Strong affinity with sport BU ecosystem
  • Strong experiences with analytics tools and disciplines (web, eCom, social, mobile, sentiment, paid media, SEO, SEM, CRM, etc.).
  • Excellent presentation skills through storytelling.
  • Strong experience with visualization techniques.
  • Strong experience with data analysis tool(s) e.g. Tableau
  • Pro-active (engaging & impact-oriented) mind-set, ability to think end-to-end and globally.
  • Ability to work in a fast paced environment with different international cultures
  • Strong experience to work on several projects simultaneously.
  • Strong communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business.
  • Ability to travel, domestic or international, as required.
  • Fluent English (verbal and written).
  • Strong MS-Office skills (Word, Excel, PowerPoint), proficient in MS Office.

Requisite Education and Experience / Minimum Qualifications:

  • Four-year College or University degree with focus on Business Administration, or Marketing, or related areas, or equivalent combination of education and experience.
  • 5 years of progressive work experience in digital analytics (preferably in agency with a brand/B2C focus).
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Manager Digital Analytics (m/f/d))
Team Digital
Brand adidas
Location Herzogenaurach
Country Germany
Number 188968
Position Type Full time
Date Jan-02, 2019
Relocation yes

Sounds great for you? We would love to have you here.

Apply here

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Welcome to the World of Sports

Join thousands of others from around the world who have come to adidas global headquarters in Herzogenaurach, Germany for the professional and personal opportunity of a lifetime. If you’re excited to have a game-changing career, we’re excited to welcome you to our world of sports.

Facts about Herzogenaurach

is looking mostly for

  • Digital
  • Information Technology
  • Accounting & Finance
  • Marketing & Communications
  • Design
  • Retail (Store)
  • Legal / SEA
  • Herzogenaurach Fact-Sheet

  • Working Hours
    9-17
  • On-Site Doctor
  • Healthcare Insurance
  • On-Site Daycare
  • Retirement Plan
  • Canteen
  • Company Sports
  • Company Events
  • Product Discount
  • On-Site Sports Facilities
  • Next airport to the location
    24km
  • Local Population
    22.927

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