Senior Manager, Digital Activation, Membership Consumer Engagement

Tokyo | Japan | Marketing & Communications

Purpose & Overall Relevance for the Organization:

Design optimum digital platform and connect the various consumer engagement experiences across the different sales channels to enable a meaningful view of our consumers' values, desires and habits, leading to multi-channel value exchange between them and our brand.

Key Responsibilities:

  • Develop strategies to retain and grow LTV of database across all sales generating consumer touch points. (ex-WE CRM JD)
  • Responsible for customer analytics and behavioral reporting. (ex-WE CRM JD)
  • Manage and evolve CRM program by analyzing membership KPIs to make marketing decisions as needed to ensure success. Track, evaluate and disseminate CRM program learnings / performance; apply learnings to advance and optimize the program. (combination of US CRM + ex-WE CRM JD)
  • Create and implement the plans for rolling out the strategy in close collaboration with the Retail and eCom teams.
  • Drive quality data capture & enrichment activities and collaborate with internal IT teams to ensure effective and compliant implementation. (ex-WE CRM JD)
  • Lead Business Operations team to realize the optimum digital platform and deliver/ execute Digital initiatives on it (e.g., Product, Tech, Design, Partners, Innovation)
  • Partner with IT and external vendors (if/where required) to create the necessary technical infrastructure to support the program.
  • Own all consumer data, data structure, segmentation.
  • Set rules of engagement for consumer contact/direct communications in partnership with all stakeholders.
  • Establish a high-performance culture and drive employee engagement, leading by example.
  • Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team.


  • NPS (category, key city)
  • CRM KPIs (Opt‘in, Data capture, Lifetime Value, ROI)

DTC Net Sales, DCC

Compliance to MWB guidelines


  • Marketing Working Budget management
  • Execution excellence in brand concepts/stories

Knowledge, Skills and Abilities:

  • Delivering and managing CRM programs for world-class consumer centric businesses
  • Manage corporate digital platform as a hands-on playing manager
  • Strong analytical and problem-solving skills
  • Trade or sales experience
  • Proven project management experience
  • Advanced user of MS Office suite
  • Experience in both market and above market organization preferred

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • Fluent in English
  • Fluent in local language

Key Relationships:


  • Peers reporting into Brand Activation Lead
  • Market BU Brand Communications
  • Market e-Comm team
  • Market Retail team
  • Market back-office team
  • Global Consumer Engagement team
  • APAC Digital Activation
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Manager, Digital Activation, Membership Consumer Engagement
Team Marketing & Communications
Brand adidas
City Tokyo
Location Japan
Number 197582
Position Type Full time
Date Jul-02, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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