Senior Manager Consumer Insights

Moscow | Russia | Marketing & Communications

Management: • Lead ad-hoc consumer researches projects upon business needs and strategic focuses • Manage all aspects of cooperation with agencies and ensure a smooth and efficient implementation of the projects • Full Consumer Insight support and consultancy to Category GM and teams providing marketing with recommendations to ensure high performance • Provide leadership and expertise in cross-functional communication with Brand/Retail Marketing teams that ensure contribution around the scope and deliverables of the projects • Monitor relevant projects and provide transparency of performance for the business • Analytical support is expected in the following areas: media performance, assets evaluation, brand health, retail initiatives, key takeaways of sales/product performance based on information from relevant departments  • Lead translation of insight into actionable, business-driving strategies through critical interpretation of data and strategic thinking • Lead continuous evaluation of consumer, market, economy, industry and competitor trends  • Run ad-hoc landscape assessment to identify growth/ by-channel opportunities • Identify and implement innovative data solutions to uncover new insights • Maintain reporting processes to VP and organization • Sustain high level of team performance Planning: • Develop the annual plan for marketing research projects based on marketing plan of adidas and Reebok brands, strategic projects • Be capable to run research projects in strict timelines or/and within limited budget Financial: • Ensure appropriate and ethical use of budget • Ensure all projects and relevant documents are created and provided in accordance with internal politics and procedures • Be accountable for Consumer Insights budget


• Functional – Over 5 years of proven marketing research experience at a research firm. Experience both in consumer and shopper insights as a plus • Industry – Market research firm / brand company with a focus on sports wear / apparel / FMCG • Able to think out of the box and willing to try different research approaches • Able to conceptualize and build an analytic plan, design questionnaires, and analyze qualitative and quantitative data • Project management experience and ability to handle multiple projects simultaneously • Demonstrated experience in quantitative, qualitative research and statistical/analytical techniques • Flexible and nimble - can adapt to changing priorities • Exposure – Research, sports, marketing, trade marketing

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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Manager Consumer Insights
Team Marketing & Communications
Brand adidas
City Moscow
Location Russia
Number 197696
Position Type Full time
Date Jul-05, 2019
Relocation no

Sounds great for you? We would love to have you here.

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"Sport is at the core of everything we do in the CIS in Moscow. Our employees take it as their personal mission to change people’s lives through sport, most importantly, serving by example. To serve as an example, our employees set ambitious goals in various sports, actively engage their customers, family and friends into sport events all around the region. Sport communities are an essential part of our corporate life. These are cross-country skiing, fitness classes, CrossFit, run clubs, Outdoor community, basketball and football teams, to name a few. We are pioneering the market with Be More Human races sending a powerful message to the fitness generation and helping 13,500 people to be the best version of who they want to be. We are leading the marathon movement transforming sports culture with more than 55,000 people utilizing the energy of running in Moscow, Kiev and Almaty. Preparation for the World Cup 2018 creates a football fever that is bringing together the adidas football community of millions of people – all with our employees being the greatest ambassadors by sharing passion for sports."

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