Senior Manager, Consumer Experience, eCommerce

Seoul | Korea | Digital

Purpose & Overall Relevance for the Organization:  

Drive traffic & conversion in all official online store (eCommerce, eTail) and eMarketplaces sales through providing consumer centric interface and experience, high quality traffic, enhanced conversion rate and strong initiative on sales promotions. Responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions for future consumer experiences and related demand and site development.  

Key Responsibilities:

  • Lead the consumer experience team to drive traffic to accelerate eCom revenue growth via our eCom Channels: both Acquisition Channels (SEO and paid media – paid search, display, paid social, affiliate marketing) and Retention Channels (CRM – lifecycle programs and consumer engagement/loyalty)  
  • Work with cross-functional departments to ensure flawless execution and seamless connection plans: brand, CTC, DTC, eCom, Sales, Customer Service, etc
  • Develop both seasonal and annual holistic and integrated performance media strategy acting as key point of contact for global media team and 3rd party agencies
  • Develop on-site hard launch and sales promotions aligned with eCom and Brand teams and provide guidelines to design agency and review the final creative
  • Create the customer relation activation (e.g. eDM, SNS) with CRM team to communicate with members and analyse data, campaign result review including key learning
  • Lead site enhancement and A/B roadmap with a focus on optimizing the consumer journey and streamlining path to purchase and work closely with eCommerce operation to implement data driven change
  • Plan and improve official online sales channel presentation of main page, category, product page headers and pictorial photo shooting for consumer experience
  • Be on top of market insights, data and industry trends and drive improvements and enhancements toofficial online store (eCommerce, eTail) and eMarketplaces sites that support business goals
  • Execute assigned projects in areas such as analytics implementation, database integration, tag management, qualitative data, etc.
  • Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility
  •  Manage agencies, MWB & KPI’s planning and tracking

Key Relationships:

Internal:

Brand Marketing

Finance

Consumer Direct Merchandising

eCom Operation & Sales

CRM

External:

Digital media

Design agency

Operation agency

Media agency

Web analytic agency

Knowledge Skills and Abilities:

Excellent Excel, Powerpoint, MS word skill

Excellent Writen and spoken English

Profound knowledge over digital marketing and web analytics

Communication skill with internal and external stakeholders

Relationship management  specially for agency and partners

Excellent planning & organization competencies

Innovative thinker

Challenges the status quo while understanding the value in the fundamentals

Requisite Education and Experience / Minimum Qualifications:

University degree or above

At least 6 years of work experience in eCommerce performance media and total at least 10 years of working experience in digital marketing, social media and web analytics

Proven experience in media management: agency management, planning, briefing, buying, delivery and analysis

Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Manager, Consumer Experience, eCommerce
Team Digital
Brand adidas
City Seoul
Location Korea
Number 205779
Position Type Full time
Date Nov-29, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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