Senior Manager Business Intelligence & Analytics

Shanghai | China (Peoples Republic of) | Strategy

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

Purpose / Mission

  • Support GCA strategy development and execution through data analytics and decision-support tools


Data & Analytics
  • Proactively identify value-add opportunities for advanced and technical data analytics across the functions (in collaboration with senior management and cross-functional business users) – for example
  • Develop new report/dashboard for key initiatives and projects
  • Consolidate multiple business questions and develop a solution with business logic
  • Data visualization and to provide data insights
  • Statistical analysis for assortment, promotion evaluation, marketing campaign effectiveness, retail program ROI, etc.
  • Develop concrete analytic strategies and project plans
  • Enhance organization’s overall data capabilities and use of data (including supporting the development of additional data sources, analytic capabilities, or IT tools as required)
  • To lead and shape the big data strategy for adidas China
Processes:  data analytics
  • Collect and synthesize data from existing systems and sources
  • Identify and support new data collection requirements (as required)
  • Develop specific analytic approach and conduct advanced and technical data analysis
  • Translate analytic results into concrete implications and recommendations to meet user needs
  Processes:  Decision-support tools
  • Turn ad hoc technical analyses into reusable, user-friendly models, reports and tools
  • Train and support business users to use tools themselves on an on-going basis
  People Management
  • Supervise direct report(s) and project team members (as required)
  • Provide training to various functions on tool usage and analytic best practices


  • Special projects:  Engage on other major cross-functional projects (as required)

Group competencies

  • Communicate with others
  • Planning and organization
  • Manage relationships and diversity
  • Analysis and problem solving
  • Learning and self-development
  • Manage business – process and projects
  • Manage and develop people

Other competencies

  • Advanced technical statistical methods and analytic techniques – experience with and expertise in:
  • Large dataset manipulation and data mining
  • Statistical analysis in business context: regression, predictive modeling, segmentation/cluster analysis, etc.
  • MicroStrategy knowledge preferred
  • Solid business sense and critical-thinking ability – able to solve problems using both conventional judgment and ad-hoc analysis
  • Mature and credible interpersonal skills– able to quickly build trust among all management levels and act as an influencer across the organization
  • Entrepreneurial – proactively defines goals and attacks them with creativity
  • Willingness to learn – a drive to learn about all aspects of the business and develop general management competency


  • Accurate and timely analysis
  • Relevance of analysis, reporting and tools to business priority needs
  • User feedback on analysis, reporting and tools

Professional background / Experience


IT skills

Language skills

  • 7+ years of general business experience – including extensive experience in a data analytics function
  • Experience with a global consumer goods brand, modern retailer, or market research firm
  • Experience in working closely with middle and senior managers across functions
  • Familiar with big data ecosystem
  • University degree or above
  • MBA, Masters in Math/ Statistics or other business-related qualification preferred
  • High proficiency or expertise with database, statistical and business intelligence systems (e.g., Microstrategy, Tableau, SAS, SPSS, R, Python)
  • Strong communication skills
  • Fluent written and spoken English and Mandarin

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Apply here

The Facts

Jobtitle Senior Manager Business Intelligence & Analytics
Team Strategy
Brand adidas
Location Shanghai
Country China (Peoples Republic of)
Number 178103
Position Type Full time
Date Jun-28, 2018
Relocation no

Sounds great for you? We would love to have you here.

Apply here

Through sport, we have the power to change lives

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of € 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over € 3.7 billion in 2017. adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well. Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.

Facts about Shanghai

Shanghai is looking mostly for

  • Marketing & Communications
  • Design
  • Retail (Back Office)
  • Information Technology
  • Sales
  • Administrative
  • Digital

Brands in Shanghai


  • Working Hours

    8.30 - 6.30
  • On-Site Doctor

  • Retirement Plan

  • Company Sports

  • Company Events

  • Product Discount

  • On-Site Sports Facilities Pitch, Running-Track, Gym

  • Local Population Source: Vereinte Nationen

    14,35 Millions
  • Number of Employees at this location PVG - Shanghai Pudong International Airport

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