Senior Key Account Manager (SDI)

Stockport | United Kingdom | Sales

Purpose & Overall Relevance for the Organisation:

  • To drive profitable and sustainable market share growth within the assigned Key Account and all targeted categories (Footwear, Apparel or Accessories) while respecting the adidas Group brand image

Key Responsibilities:

  • To represent the assigned account(s) and category(s) internally as an ‘ambassador’ towards all functions and vice versa and help manage all interfaces
  • To understand the assigned accounts and categories and document this by Account Fact Books
  • To support the development of account strategies, formalising them by Strategic Account Plans and get sign-off by the direct superior
  • To sell-in and agree on sell-out support and formalise this by Account Marketing Plans jointly with the Director of the CTC and Sales for the account
  • To monitor sell-out and the order book continuously and ensure reliable and cost efficient supply for the account
  • To support negotiation and enforcement of adidas Group trade terms
  • To measure progress on own KPIs
  • To report to all superiors along established guidelines (SKAM standard reports)
  • To monitor and report on customers and competitors activities and propose/initiate/take actions  
  • To provide realistic plans and forecasts on customer performance
  • To ensure customer compliance with agreements
  • Provide regular feedback and monitor all International budgets to the EBG team
  • Align initiatives within your channel across other EKA’s in order to share best practice and drive additional business opportunties


  • Responsible for the commercial success (sales) of assigned Key account and category
  • Responsible as the lead contact for all WE CTC focus in your category (s) to Senior Key Account Minimum Standards i.e. StAP, AFB, Pre-Line, Range Planning, CPM, Beast, Direct Shipments, order process management, financial reporting and KPI monitoring
  • Responsible internally as the ‘ambassador’ for assigned account

Key Relationships:

  • Buyers, All Sales, RSM, Respective BU’s, Trade Marketing, Brand Marketing, Sales Planning, Business Planning, Customer Service, Credit Management, Finance, CTC


  • Net Sales
  • Standard Margin
  • Profitability 
  • SOS & SOB
  • OB Conversion
  • SWB & MWB
  • Range Efficiency
  • Stock Turn

Knowledge, Skills and Abilities:

  • Proven experience in Planning, Selling and Negotiating
  • Strong communication skills: written, oral and presentation
  • Strong industry knowledge, across divisions of footwear, apparel and accessories/equipment
  • Strong cross functional experience across marketing and sales
  • In depth understanding of local markets’ consumers, accounts, economic environment and commercial needs
  • Strategy: ability to develop and implement strategy
  • Analytics: ability to analyse data to improve strategic decision making and implementation
  • Creative: ability to direct creative production and oversee implementation of marketing plans

Requisite Education and Experience / Minimum Qualifications:

  • Proven experience within a Key Account Selling Environment
  • Degree in sports or sports related subject or relevant industry experience
  • Proven sales experience ideally within the sport / retail sector
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Key Account Manager (SDI)
Team Sales
Brand adidas
City Stockport
Location United Kingdom
Number 204689
Position Type Full time
Date Oct-29, 2019
Relocation no

Sounds great for you? We would love to have you here.

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Working at adidas Northern Europe

If you are looking to build your career with a market joined by a love for sport and fashion, you've come to the right place. This is what drives our employees every day. Whether it's signing the latest fashion star or biggest football club in the world, we can't help but be inspired by the people we work with - our North Europe team. In North Europe we have some of the most iconic sporting cities and with our headquarters just outside Manchester, what better place to build your career? adidas North Europe is spread throughout 9 different countries – UK, Ireland, Netherlands, Belgium, Luxemburg, Sweden, Denmark, Norway and Finland. The Head Office for North Europe is in Stockport (UK), but there are 3 other key office locations - Leusden (Netherlands) and Stockholm (Sweden). There are also Own Retail stores scattered throughout North Europe. We host offices in all 3 key cities in North Europe - London, Dublin and Stockholm.

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