Senior Director Retail & Franchise Operations EE

Prague | Czech Republic | Retail (Back Office)


  • Senior Director Retail & Franchise Operations (RD) is responsible for driving business of own retail and franchise stores within assigned region/zone with focus on delivering best brand and consumer experience.
  • Ensures execution of retail & franchise strategy with clear objective to deliver defined financial and retail KPIs and goals within integrated market place.
  • Leads the team of District Managers and Franchise Director towards defined targets, creates customer service culture with them and drives implementation and maintenance of excellent operational and brand standards in stores.
  • Is leading example of retail knowledge and customer service focus, understands dynamic retail environment in omnichannel perspective and franchise business model in connection to wholesale organization.
  • Represents the adidas brand/company brands and products in inspiring and impactful way. Amplifies the brand with every decision and every action.
  • Ensures close collaboration with VP Retail Operations Europe, Zone GM and retail and franchise back office functions to deliver implementation of strategic actions and projects for the stores, store teams and in the market.  


  • RD is targeted with financial and retail KPIs and goals for assigned region/zone, with focus on NS and Profit, along with strong focus on cost management.
  • RD is responsible and accountable to deliver P&L targets for both channels, retail and franchise, in defined time with teams (retail & franchise).
  • RD supervises allocations of all resources within the assigned region/zone within retail to provide consumers with a leading shopping experience and driving positive store experience NPS results.
  • RD supervises allocations of resources in franchise channel according to Franchise Strategy, TT policy and Franchise contract framework to provide Franchise partners tools and support required to deliver leading shopping experience in stores
  • RD drives synergies between retail and franchise channel along with strategy defined for both channels and in collaboration with retail and franchise/wholesale organization.
  • RD ensures operations of retail and franchise stores are compliant within established policies, procedures, initiatives and directives.


Sales and Business:

Operations and Process:

Teamwork and Leadership:

  • Lead and partner with the team and functions to build and role model collaborative environment by the establishment of clear shared goals, involving others in the decision-making process and building productive relationships.
  • Leverage available tools to manage performance of team members (Mybest People Management tool), succession, recruiting, hiring and development & talent management activities, resulting in high employee engagement enabling a learn and grow culture.
  • Promote a high-performance culture by setting clear expectations, holding employees accountable, creating an effective and efficient work environment, and setting goals that focus the team on key drivers that impact success
  • Create, control, foster clear accountability for training and implementation of training plans in stores in all designated areas, including business, operations, sales/customer service, visual merchandising, while also coordinating with back office and supportive functions that all stores are trained in respective areas using efficient tools.  
  • Ensure timely completion of all record keeping associated with applications, new hires,  payroll, performance appraisals, salary reviews, counselling, disciplinary actions and terminations and support team in this area accordingly, partner with HR partner according to needs and along with defined process & policies.
  • Lead as an example of leadership framework and coach team on understanding behaviors of leadership framework of confidence, collaboration and creativity.

Customer Service, Brand & Product:

  • Create a vibrant service and sales culture, grow team and operate in a customer-centric way to deliver sustained service and commercial performance.



(Minimum required education and experience):

Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Director Retail & Franchise Operations EE
Team Retail (Back Office)
Brand adidas
Location Prague
Location Czech Republic
Number 199430
Position Type Full time
Date Jul-25, 2019
Relocation no

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