Senior Director, .Com

Shanghai | Greater China | Digital

Purpose & Overall Relevance for the Organisation:

As Senior Director Official Site, you are responsible for achieving sales target and improving brand image on official site, APP, wechat store of adidas Brand

Key Responsibilities:

  • Devise and implement the eCommerce development strategy
  • Drive sales target of responsible stores by setting up business plan, launching marketing activations, improving consumer experience, increasing traffic, etc
  • Responsible for the phasing and management of eCommerce MWB
  • Leadership and management: recruit, build, manage and motivate a team of channel managers & experts responsible for managing our day-to-day business
  • Manage our external agencies & technology partners to meet agreed targets.
  • Work cross-functionally with key relationships to create synergies and explore and exploit opportunities.
  • Drive reporting, analysis and optimisation of channel performance to identify key levers and opportunities for improvements.
  • Main KPIs: sales revenue and cost of sale/ROI of official site and APP and wechat store

Key Relationships:

  • Brand Activation teams
  • Digital Hub
  • Global eCommerce team, HZO/Amsterdam
  • eCommerce Buying team
  • eCommerce Digital Operations team
  • eCom Business Planning & Analytics team
  • External agencies and technology partners (e.g. Ps, iProspect, Runbow, etc.)

Knowledge, Skills and Abilities:

  • Bachelor or Master degree required, with 15+ years in consumer industry with at least 5 years in management role in eCom business
  • Experience in owning business on brand eCommerce sites
  • Experience in planning and managing large budgets across channels while achieving high volume growth targets.
  • Strong strategic thinking and daily running business skillset to achieve the tremendously performance.
  • Ambitious and results & profit oriented.
  • Curious and passionate about eCommerce and the contribution of the different traffic channels. You live and breathe it. You are comfortable with the rapid evolution of eCommerce technology and are excited to continue to develop and enhance your knowledge, skills and experience. Experience with attribution modelling is a plus.
  • MNC background and sensitive in cross-culture environment
  • Strong (written and verbal) communication and interpersonal skills. Collaborative, able to build strong relationships quickly.
  • Excellent English language skills.
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Director, .Com
Team Digital
Brand adidas
City Shanghai
Location Greater China
Number 187745
Position Type Full time
Date Jan-25, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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Through sport, we have the power to change lives

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of € 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over € 3.7 billion in 2017. adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well. Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.

Facts about Shanghai

is looking mostly for

  • Marketing & Communications
  • Retail (Back Office)
  • Sales
  • Product Development
  • Information Technology
  • Design
  • Supply Chain Management
  • Shanghai Fact-Sheet

  • Working Hours
    8.30 - 6.30
  • On-Site Doctor
  • Retirement Plan
  • Company Sports
  • Company Events
  • Product Discount
  • On-Site Sports Facilities
  • Local Population
    14,35 Millions
  • Number of Employees at this location

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