Senior Director Franchise Operations , Asia Pacific

Shanghai | China (Peoples Republic of) | Retail (Back Office)

Purpose & Overall Relevance for the Organization:

  • Support development of global directions through input from market / local country/cluster with focus on Franchise store execution.
  • Drive best practice implementation in one Asia-Pacific Markets together with Markets based on defined priorities
  • Engage regularly with Country/Cluster to drive franchise  Execution across APAC to next level
  • Bridge capability and consumer experience gaps between own Retail and Franchise to deliver a consistent premium consumer experience.

Key Responsibilities:

  • Raise the operational standards to support adidas’ 2020 strategy, business priorities and ensure there are systems in place to build a customer centric business focus within the franchise network
  1. Guide, support and coach C/C team to implement/execute programs and tools to achieve agreed targets and KPI’s with specific focus on retail Next , consumer service, consumer experience and partner and adidas profitability.
  • Drive the BLR franchise business in APAC.
  • Take the leading role in building a strong retail operations management culture, providing advices and guidance when needed
  • Lead cross functional customer support projects, track business results of these customer support projects and identify business opportunities and drive for constant growth
  • Facilitate best practice sharing between functions and regions, define scalable processes
  • Translate the strategic goals into retail operational plans to achieve the required targeted growth in sales and conversions,
  • Collect, review, adjust best practices and learnings to ensure the full implementation of induction retail operation tools and programs
  • Adapt and pilot global tools and process, facilitate best practice sharing among regions.
  • Develop and pilot additional retail tools and processes, guidelines
  • Maintain up to date knowledge of retail market place, competitors and trends; generate ideas about future retail activities
  • Develop an effective network of communication across C/C to ensure shared knowledge of best practices and understanding of business activities on national level
  • Encourage team to seek and continuously develop knowledge based on franchisee activities and C/C conditions, with the purpose of making appropriate and innovative business recommendations to improve and enhance sales through performance and achieve KPI targets achievements.

Key Relationships:

  • APAC DTC team
  • APAC Wholesale team
  • C/C Wholesale team
  • Global DTC team

Knowledge, Skills and Abilities:

  • Ability to develop and implement strategy
  • Proven leadership and management abilities especially in managing a diverse team (incl. remote management)
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Broad franchise operations experience.
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
  • Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs

Requisite Education and Experience / Minimum Qualifications:

  • 8- 10 years of experience in retail operation management with Franchisees. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
  • Previous experience in managing a global matrix organization required
  • Sporting goods industry experience required
  • Fluent in English
  • Fluent in local language (if applicable) preferred
  • Has lived and worked in different cultures or has substantial experience working in regional teams

Willingness to travel upwards of 20% of time


Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Director Franchise Operations , Asia Pacific
Team Retail (Back Office)
Brand adidas
Location Shanghai
Country China (Peoples Republic of)
Number 187104
Position Type Full time
Date Dec-04, 2018
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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Through sport, we have the power to change lives

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of € 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over € 3.7 billion in 2017. adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well. Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.

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