Senior Director Concept to Consumer - YEEZY

Portland | United States | Marketing & Communications

Purpose & Overall Relevance for the Organisation:

  • Lead and orchestrate the end-to-end Concept-to-Consumer (GTM) process from planning to concept creation to landing/ monitoring execution, and secure holistic concept readiness
  • Lead distribution topics within BU across distribution channels, with focus on controlled presentation and segmented merchandising packages
  • Functional business lead to market BU Heads

Key Responsibilities:

End-to-end Concept-to-Consumer (GTM) process to secure holistic concept readiness

  • Act as the horizontal function within BU Training and as link between HQ and market teams, secure cross-functional collaboration & execution
  • Secure holistic concept-readiness for key milestones e.g. MPP, Horizontal Signoff, Brand Signoff/ Handover, GBC/GMM
  • Ensure proper execution of Horizontal Concepts where applicable for the BU
  • Enable successful sell-in/ sell-out of complete BU Training concepts according to BU objectives/ targets; monitor execution to achieve consistency in execution across markets/ channels

Lead distribution and merchandising topics within the Business Unit

  • CtC leads distribution topics for the BU within the framework set by the CtC Function, including focus on topics of segmentation, launch timing, pricing (RRP) – commercial price architecture and key price points, merchandising, distribution channels
  • Drive BU Training fixture requirements within brand store concepts framework; end-to-end project management, close alignment with key stakeholders BU BM/ Creative
  • Drive end-to-end collaboration with BU Creation teams to plan optimal BU range; act as catalyst for embedding market/ channel insights to ensure an efficient and impactful range for all markets/ channels
  • Merchandising of segmented seasonal key concept product packages as foundation of market ranges (Brand Footprint)

Functional business lead to market BU Heads

  • CtC is the business partner and “go-to” function for the market BU:
    • Market Budget/ RFC/ IBP related topics, business opportunities & risks
    • Market BU CAPEX and follow-up on agreed Market BU MWB
    • CtC (“GTM”) plans (across product/ distribution/ asset/ activation)
    • Holistic Key City Plans
    • Distribution topics across DTC and WHS incl. SIS, corners
    • Merchandising topics e.g. Le Range, DTC Exclusives
    • Commercial needs e.g. critical price points, segmentation
    • Customer visits to HQ/ KA meeting category support needs
    • Run regular meetings/ calls with Market BU Heads/ Teams


  • i.V.

Key Relationships:

  • Market BU Heads and teams
  • BU teams: Creation, BM, Creative
  • CtC Function
  • Sales Channels
  • Finance, Operations and other related functions

Knowledge, Skills and Abilities:

  • Proven level of strategic thinking and leadership at a senior level
  • Proven business acumen, understanding of business realities across markets and distribution channels
  • Merchandising and retail expertise is of advantage
  • Strong understanding of brand building and consumer perspective, combined with strong analytical skills
  • Strong influencer and natural collaborator
  • Strong written and verbal communication skills as well as presentation skills
  • Proven ability to serve as a senior spokesperson for the brand when/ where needed
  • Experience in working in a global structure, ideally experience on both global and market

Requisite Education and Experience / Minimum Qualifications:

  • Degree in Business Administration from a university, or in a related field
  • 10+ years of relevant work experience in a global and/or local marketing/ business role
  • 6 years or more proven experience at leading teams
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Director Concept to Consumer - YEEZY
Team Marketing & Communications
Brand adidas
Location Portland
Country United States
Number 187906
Position Type Full time
Date Dec-06, 2018
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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