Senior Director, Brand Activation, Brand adidas

Seoul | Korea | Marketing & Communications


Drive an effective and efficient brand activation in country /cluster in full alignment with APAC BA team


  • Provide country/cluster relevant input to APAC BA at CI timing
  • Create local brand marketing plan & calendar based on input from APAC BA
  • Ensure local brand marketing plan & calendar gets signed off by APAC BA at season intro meeting
  • Manage execution of local brand marketing plan by brand communication category team
  • Create local content (brief & production) and get approval from global BU if necessary (R2Belive, R2Buy)
  • Define country annual BMP, split MWB by category and get sign-off from APAC BA
  • Manage the execution of the MWB plan according to BMP
  • Manage local Newsroom and Digital Experience (if relevant)
  • Implement APAC ISC and VM strategies in sell-in stage and manage executional excellence to maximize sell-out
  • Support local trade meetings with sell-in tools
  • Implement Sports Marketing asset activations in collaboration with country/cluster Sports Marketing team
  • Manage EIM country planning and execution in cooperation with APAC EIM and support APAC EIM contract
  • Define media plans and agency management (media performance review / agency contract & renewal)
  • Support Key-city activation team (if relevant) and collaborate with channel for key trading zone attack to win the consumers in the market
  • Execute and manage CE program (acquisition & benefits) in country
  • Compile quarterly marketing newsletter to support country BD
  • Recruit best in class people and provide people management guidance. Lead, develop and retain talents to foster a high-performance culture and to contribute to improving our eNPS


  • NPS (country, key city, key categories)
  • CE-specific KPIs (acquisition, revenue)
  • Net Sales
  • Compliance to MWB guidelines
  • ROMI
  • Agency performance management (annual evaluations)


  • APAC BUs
  • Country BD
  • Country CtC
  • APAC Sports Marketing
  • External partners (Agencies, Sport Marketing assets)



  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • Proven track record as a leader
  • Over 12 years experiences in relevant Marketing experience
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Director, Brand Activation, Brand adidas
Team Marketing & Communications
Brand adidas
Location Seoul
Country Korea
Number 187047
Position Type Full time
Date Nov-28, 2018
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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