Senior Conversion Optimization Manager .com & Tmall

Shanghai | China (Peoples Republic of) | Digital
  1. General Purpose

As a Senior Conversion Optimization Manager at China Digital Hub you are accountable for orchestrating optimization for an area of products or services on .com and Tmall platforms. Your main task is to work on our A/B testing program for all .com & Tmaill experiences across all digital touchpoints, resulting in incremental ecommerce revenue and improved performance of adidas branded experiences. Additionally, you will coordinate several external agency resources or external team members. Partnering with IT and China market to define a robust A/B testing backlog, managing capability expansion increments and leading towards new functionalities & best practice definitions are a few examples of the activities that will be expected from this role. Additionally, you will be cooperating with various internal stakeholders, including China Market and other Digital areas to drive consumer engagement and satisfaction, as well as incremental revenues.

The candidate will have a background in a quantitative or qualitative optimization field, and will have experience in data-driven decision making, particularly in driving the growth of digital products and working with integrated digital technology teams in an e-commerce environment. You excel in cross-functional teams and thrive in a fast-paced international organization. You must be able to work on optimization projects with a certain level of independency, relying on your knowledge of e-commerce business and testing to create analyses and optimization strategies that give insight and direction to the business or optimization team.

  1. Key Responsibilities 

Scope:  Drive maximized growth through experimentation across several product teams

  1. Test Discovery
  • Lead the AB test planning and be a team member in the discovery process to identify the most valuable tests to be performed. Prioritize resources in alignment with product owners for testing.
  • Identify, expand and brief in capabilities and processes to enable local markets to test merchandising, content and text AB tests.
  1. Cooperation
  • Drive close collaboration with product teams and interact with product owners and the China market team to capture input and translate it into optimization requirements. You are part of an agile team.
  • Collaborate with Analytics and Experience teams to translate stories into business cases using solid quantitative & qualitative customer data.
  • Manage and coordinate all aspects of test intake as well as development, quality assurance, monitoring and evaluation together with internal and external partners.
  1. Testing Roadmap
  • Own the conversion optimization testing roadmap, to ensure improved site metrics by continuously increasing testing capacity and sophistication.
  • Lead the research on optimization insights (trended) and constantly seize improvement opportunities for our consumers based on available data sources.
  1. Testing Ambassador
  • Act as key ambassador for testing across the .com & Tmall Experience to drive a testing and optimization mindset.
  1. Key Relationships:
  • UX/UI Community
  • China market team
  • Product Owners and Product Specialists
  • Global DBC and Brand organization
  • Global IT and Global Operations
  • External agencies
  1. Requirements
  1. Education & Experience
  • Degree in Business Administration, (B2C) Information Technology or eCommerce
  • 6+ years of experience in eCommerce in a market or global consumer-faced role
  • Experience in defining and executing optimization/ conversion tests in collaborative multi-functional teams
  • Experience in digital analytics and consumer branded commercial experiences
  • 1+ years of experience in leading a team
  1. Soft-Skills
  • Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Best practice focused, ensuring we stay relevant and ahead of consumer expectations
  • Creative and energetic team player who has a passion for conversion optimization and delivering data-based recommendations for quantifiable improvements
  • Strong ability to develop influential and collaborative relationships with the key stakeholders and the team
  1. Hard-Skills
  • Expert on optimization tools as well as heat-mapping and playback session solutions
  • Very Good understanding of digital analytics, optimization and consumer branded commercial experiences
  • Strong knowledge of conversion optimization and trends
  • Strong project management skills, with experience of leading several projects simultaneously, with timelines, brief writing and business requirement deliverables.
  • Fluent English, both verbally and written

TA19

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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Conversion Optimization Manager .com & Tmall
Team Digital
Brand adidas
Location Shanghai
Country China (Peoples Republic of)
Number 189501
Position Type Full time
Date Jan-14, 2019
Relocation no

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adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of € 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over € 3.7 billion in 2017. adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well. Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.

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