Manager SEO

Amsterdam | Netherlands | Digital

General Purpose:

As a Manager SEO at adidas you are part of the SEO practice within your market and constantly drive the implementation new tools and best practices. You contribute to the provision of best-in-class services around your SEO. Your analysis thus drives the reach of adidas and contributing to marketing spent optimization.

Key Responsibilities:

Scope: Accountable for specific SEO. deliverables or services

SEO Operations

  • Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of adidas digital activities.

Traffic Analysis

  • Measure results of traffic generation activities. Utilize the implementation of the global reporting framework to evaluate dimensions such as awareness, engagement and purchasing behavior.
  • Optimize SEO and gather insights about adidas brand awareness and ecommerce performance.
  • Prepare and share your findings with stakeholders across the organization in the form of channel forecasts, business cases and post mortems.
  • Implement new opportunities to drive growth through traffic optimization.

Collaboration & Consulting

  • Be able to explain the impact of traffic on business objectives.
  • Work with brand marketing teams in the optimization of traffic by using data analysis, providing training and sustaining ongoing communication.
  • Work cross-functionally with Paid Traffic, DBC and Brand eCom teams to create synergies, address opportunities and drive revenue.
  • Build on quantitative analysis to develop insights for the communication with stakeholders.

Best Practices & Toolsets

  • Implement and utilize best practice toolsets and frameworks that allow continuous optimization of organic traffic.

People Management

  • Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
  • Provide team members/direct reports with clear direction and targets that are aligned with business needs and DBC objectives.

Key Relationships:

  • Brand Marketing
  • Web Analytics
  • Consumer Experience
  • Market Retail/DTC Partners
  • Regional eCom counterparts
  • Key cities teams in your market
  • Newsrooms in your market


Education & Professional Experience

  • University degree in the field of Business or equivalent
  • 5+ years of experience in traffic generation, in-house or at a leading traffic agency.
  • Advanced experience with digital marketing in a brand environment
  • Experience in eCommerce environment
  • Experience in leading a team is a plus


  • Very good communication & skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Leadership skills are a plus
  • Ability to efficiently work in a cross-functional organization, ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.
  • Creative and energetic team player who has a passion for traffic generation


  • Advanced experience with traffic analytics tools
  • Advanced experience with reporting tools
  • Advanced project management skills, experience handling accounts.  
  • Fluent English, both verbally and written
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Manager SEO
Team Digital
Brand adidas
Location Amsterdam
Country Netherlands
Number 195014
Position Type Full time
Date May-14, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

Jobs you might be interested as well?

  • Digital Associate Creative Director

    Amsterdam, Netherlands | Digital

    May 21 2019 - 196107
  • Senior UX Designer

    Amsterdam, Netherlands | Digital

    May 16 2019 - 196104
  • Manager Digital Operations

    Amsterdam, Netherlands | Digital

    May 16 2019 - 196148
  • Software Engineer - QA

    Amsterdam, Netherlands | Digital

    May 15 2019 - 194935
  • Director Partner Development, Digital Partner Commerce

    Amsterdam, Netherlands | Digital

    May 14 2019 - 195729
  • Senior Manager Digital Partner Commerce: e-Marketplaces

    Amsterdam, Netherlands | Digital

    May 14 2019 - 195730

Welcome to the Netherlands!

Get ready to build your career with one of the leading sporting goods companies in the world. When you join us in the Netherlands, you become a brand ambassador, living and breathing sport and a sporting lifestyle. The adidas culture in the Netherlands is best described as a high intensity group of problem solvers who aspire toward excellence and settle for nothing less. We are open, friendly, and hardworking and are known for our direct communications. Healthcare and education are a top priority in Dutch culture. Working here, you'll have an extensive choice of schools for your children and a wide range of affordable healthcare benefits. Additional adidas benefits include a pension plan, company sports, staff discount and much more.

Facts about Amsterdam

is looking mostly for

  • Digital
  • Supply Chain Management
  • Sales
  • Information Technology
  • Accounting & Finance
  • Marketing & Communications
  • Retail (Store)
  • Amsterdam Fact-Sheet

  • Healthcare Insurance
  • On-Site Daycare
  • Retirement Plan
  • Canteen
  • Company Sports
  • Company Events
  • Product Discount
  • On-Site Sports Facilities
  • Next airport to the location
  • Local Population

Brands in Amsterdam with open positions