Manager, Retail Marketing, Brand adidas

Seoul | Korea | Marketing & Communications

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION: Develop and ensure excellent implementation of Omni-channel marketing plans in DTC (Direct to Consumer)


  • Implement DtC account marketing plan in alignment with APAC strategy.
  • Deliver sell-out marketing plans for DtC stores in close collaboration with the Channel and country/cluster BA Brand Comms teams
  • Develop the detailed channel marketing calendar for different store formats / accounts, getting sign-off from Country/cluster BA and ensure its local execution
  • Initiate and drive an exciting in-store consumer experience across all channels
  • Implement and execution of overall plans for the promotion of the stores
  • Support Key Trade Zone attack plans in cooperation with Channel and BA Brand Comms teams
  • Ensure all retail space management solutions are partnered with the best point-of-sale with regular updates.
  • Plan, develop and implement bespoke account campaigns
  • Establish GWP order/development plan for the DTC sales boost.
  • Provides VM team with comprehensive campaign execution manual and ISC plan before launching.
  • Plan and manage channel MWB to ensure a right investment decision


  • Traffic and conversion 
  • Sales, comp sales
  • Sell-out
  • NPS    
  • Agency performance management (annual evaluations)    


  • APAC Brand activation
  • Country/cluster Brand activation
  • Country/cluster CtC
  • Country/cluster DtC 
  • External partners (agencies)    


  • Progressive experience in brand marketing and/or visual merchandising (preferably in wholesale and in the sporting goods industry)
  • Leading and managing a diverse team
  • Proven project management skills
  • Advanced user of MS Office suite of products
  • Experience in both market and above market organization preferred 


  • University degree in Marketing or equivalent professional experience, ideally in Business and/or Art
  • At least 5 years of marketing experience (preferably in the sporting goods industry or FMCG industry)
  • Proven track record in managing teams
  • Fluent in English
  • Fluent in Korean preferred 
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Manager, Retail Marketing, Brand adidas
Team Marketing & Communications
Brand adidas
Location Seoul
Country Korea
Number 197687
Position Type Full time
Date Jul-11, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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