Manager Product Creation Footwear

Ho Chi Minh City | Vietnam | Marketing & Communications


  • Support SGN Creation Hub to create and execute against the designated areas of responsibility for the Business model as defined by the Core FTW Senior Management Team. Manage the process in all aspects related to product creation, aligning the product brief and initial design direction all the way through to product ex-factory.  This role requires strong management, alignment and collaboration with the strategic hub in Germany and with all creation functions at the Asia development center to fulfill product requirements (visual, costing, timing, trend relevant, productive.) 

Key Accountabilities:

  • Drive the product process to deliver against the brief, materials and design innovation, meeting gross margin/profitability objectives
  • Manage tools, range plans and create product overviews during development processes and communicate changes to all involved partners, forecast consolidation and analyses
  • Maintain all related product systems for designated area of the collection
  • Seek continual improvement in processes with a goal to drive leading product process with speed and efficiency.
  • In certain instances, provide creative briefs on allocated projects/products that give clear product and information to the service departments (Design, Development and Logistics)
  • Work cross functionally with key partners in sourcing/development/manufacturing to realize the vision of the products and category
  • Analyze and report category performance and research competitive landscape
  • Ensure all product milestones are achieved in a fast paced creation process.
  • Present the range internally and to cross functional partners such as the factory group

Knowledge Skills and Abilities:

  • Strong business acumen in channel distribution, net sales, margin, profit and inventory
  • Broad footwear product knowledge
  • Ability to work with and influence all levels of the organization as well as aligning external partners with Core FTW strategy
  • Thrive in a fast paced product creation environment
  • Good numerical skills with the ability to negotiate
  • Effective presentation skills
  • Skill in MS Office applications (Outlook, Excel, PowerPoint, Word)
  • Fluent in English (verbal and written)
  • Ability to travel internationally for consumer trend research and internal meetings and presentations  


  • College degree, preferably in marketing/business
  • Minimum 3-5 years related experience in marketing;
  • Experience in footwear development, creation and sourcing advantageous
  • International marketplace experience and understanding
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Manager Product Creation Footwear
Team Marketing & Communications
Brand adidas
Location Ho Chi Minh City
Country Vietnam
Number 186403
Position Type Full time
Date Jan-08, 2019
Relocation no

Sounds great for you? We would love to have you here.

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