Manager, In-Store Communications

Portland | United States | Marketing & Communications

Purpose< <

Responsible for influencing and executing programs that will maximize the brand through retail experiences, product presentation and storytelling and sales.< <


Key Accountabilities< <

Lead the development of Retail-focused POS solutions that support adidas’ Global direction, meets US DTC needs, strengthens adidas’ Brand presentation at Retail, and enhances commercial success< Direct internal/external resources (agencies/freelancers) to ensure solutions are aligned to brand direction< Manage project plans, budgets and calendars; in alignment with NAM Brand and Retail calendar< Ensure all retail marketing visual solutions are aligned with Global and brand direction and driving the brand image forward by connecting to our consumer at retail< Collaborate with the Visual Direction team to develop and implement a clear in-store communication plan supporting key categories, products and commercially relevant moments (i.e. sale/promo) Create and present project briefs to internal and external partners including creative direction, consumer journey considerations, timelines and budgets Based on business and brand initiatives, develop and present strategies for how to bring the campaigns to life at the retail level through the use of in-store elements Assess campaign tools already developed by Global Retail and for new components that need to be created in the US, align with DTC senior in-store presentation manager to write project briefs, manage internal and external agency partners in the development of the tools, and coordinate the final execution and implementation of all materials< Ensure projects stay within given budgets and that all team members have a clear understanding of what’s being covered within existing budgets< ”Own” and project manage the retail components of assigned concepts – providing informed recommendations and proactively leading internal and external teams through all stages of development. This includes partnering with Global Retail to provide input on market needs and applicability of globally-developed tools to US retail environments.< Identify creative needs and localization opportunities for differentiation across key cities with authenticity to the local consume< Review in-store campaign and marketing creative and provide actionable creative feedback to internal and external partners< Partner with ISC Production team on production and execution of campaigns to ensure quality, timely and complete execution< Constantly focus on refining, developing and innovating the adidas experience on the retail floor< Manage and optimize project budgets and tracking accordingly to ensure key programs are planned and budgeted, POs are opened and the tracker updated in a timely manner, ultimately coming in within the overall budget.< <


Knowledge Skills and Abilities< <

Proven understanding of retail needs with a focus on product presentation and marketing.< Ability to thrive in a face paced, constantly changing environment.< Understanding of the DTC channel as well as understand the consumer.< Possess excellent written, oral and visual communication skills.< Strong conceptual thinking and design critiquing skills.< Ability to lead, manage and motivate internal and external project teams.< Highly developed attention to detail.< Moderate domestic travel required: approximately 20%< Some hands-on retail floor experience preferred.< Knowledge of Adobe Creative Suite as well as Microsoft Creative Suite< <


Qualifications< <

Bachelor’s degree (B.A.) in Marketing, Business, or related field< Three (3) years of retail marketing experience; or equivalent combination of education and experience in lieu of a degree.< Experience in project management and scheduling skills – ideally in developing POS elements.< <
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Manager, In-Store Communications
Team Marketing & Communications
Brand adidas
Location Portland
Country United States
Number 197067
Position Type Full time
Date Jun-11, 2019
Relocation yes

Sounds great for you? We would love to have you here.

Apply here

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Planet Sport - Working at adidas America in Portland, Oregon USA

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